Wednesday, October 6, 2010

Sasa Colors & Fragrance Fair & Awards 2010

Xandria Ooi the MC of the dayand Nora Nora Danish, the Sasa Colors & Fragrance Fair & Awards 2010 Ambassador

The Sasa Colors & Fragrance Fair & Awards 2010 was held in Sunway Pyramid Shopping Centre recently attended by medias, celebrities, Sasa's trade partners and bloggers! So I was one of the 30 lucky bloggers invited to cover the event ..YEH!

The event was an award presentation to the winners of the 6 fragrance categories voted by the Malaysian consumers which emerged after 38 weeks of intensive promotional campaign by Sa Sa. It was a tough fight as Sa Sa received a total of 38,436 votes from all Sa Sa stores and their website too. Every vote counts!

Campaign officially started to kick out on 27 August 2010 with 12 nominated fragrances in the running for big industry, namely Best Women's Fragrance, Best Men's Fragrance, Best Couple Fragrance and Fragrance of the Year 2010. This year Sa Sa also introduced new award such as Special Colorscentsations Award.

Anyway, let's find out which fragrance managed to win the heart of Malaysian!

Best Women's Fragrance - GUCCI Flora by Gucci from P&G PRESTIGE

Best Men's Fragrance - BOSS Bottled Night from P&G PRESTIGE

Best Couple Fragrance - DSQUARED2 He Wood Ocean Wet Wood & She Wood Crystal Creek Wood from ITF

Fragrance of the Year 2010- DKNY Be Delicious Fresh Blossom from ADF

I love this too, smell so floral !

Special Colorscentsations Award - Free Spirit: ANNA SUI Rock Me! Summer Love by P&G PRESTIGE

Online People's Choice Award - ANNA SUI Rock Me! Summer Love by P&G PRESTIGE

Yes this is also one of my choice of perfume!!!

The honorable panel of judges which comprises of local celebrities such as Amber Chia the Top Model (she was not present as she just given birth) , Sazzy Falak & Nazril Idrus (Celebrity Couple), Awal Ashaari (TV Host) and Owen Yap (Award Winning TV Host) contributed 40% of the points that went to determine the winning fragrances. The remaining 40% was contributed by theby the general public while the balance 20% was obtained from the results of fragrance sales tabulated up until 30 Sept 2010.

Celebrities, panel of judges and trade partner of Sa Sa.

Sa Sa pledged to contribute back to society by donating RM1 for every bottle of fragrance sold during the campaign to the Breast Cancer Welfare Association (BCWA) . A mock cheque amounting to RM13,389 (meaning a total of 13,389 bottles was sold!!!) was collected from the campaign and donated to the association!

Well done Sa Sa for being charitable !

Of course I did not miss the chance of taking picture with friends, blogger friends and handsome Owen Yap !

And at the end of the day Sa Sa gave us a perfume as a token of appreciation !!!

Thank you Sa Sa for inviting me !

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