Recently Samsung Electronics Co. Ltd announced its search for approximately 100 Samsung Global Bloggers to share their London 2012 Olympic Games experience across the world. Samsung Global Blogger (SGB) is one of Samsung’s signature marketing programmes for its Olympic sponsorship providing the opportunity for young people around the world to travel to London for the Olympic Games and share their personal experiences on a specially created blog .
Recruited via global digital platformMSN, SGB will play a key role in helping everyone share in the magic of the Olympic Games. From today, this digital platform becomes the battleground for SGB hopefuls put to the test as part of a live two-round audition process that will judge ability to seek out exciting stories happening in London and generate buzz about the London 2012 Olympic Games. The audition calls for the submission of a 30 second video stating why the entrant should be picked to come to London. The video will be judged on the entrant’s creativity andenthusiasm. Those who get through to the second round will be putting together a video report, before the final lucky winners areselected by a celebrity judging panel to come on a once-in-a-lifetime trip to London.
Video applications can be submitted online at www.samsungglobalblogger.com from today (March 30th) through to 22d April.
The chosen SGBs will get first-hand experience of the Olympic Games, sharing their personal experiences through www.samsungglobalblogger.com, and via their own personal social media networks. Additionally SGBs get the opportunity to experience the different cultures and influences that provide the very 'taste of London' alongside many of the Olympic venues. Samsung will welcome young explorers from across the world to come to London to uncover the best the city has to offer.
Regular online shows hosted by a well-known presenter yetto be announced, will be broadcast on www.samsungglobalblogger.com during the Olympics. This will be the world’s largest digital show with the SGB journey at the very heart of the show’s theme. Hosting a variety of compelling content, the shows will provide entertainment, relevance and value to its global audience.
Games time is when the SGBs have the opportunity to show-off their content creation skills to a global audience of friends, families and Olympic Games fans. They will upload blogs, videos and images throughout the Games on www.samsungglobalblogger.com. The SGBs will capture the highlights of their London 2012 experience through their own unique perspectives.
The initiative is supported by celebrity chef Jamie Oliver who was announced as a Samsung Ambassador for the London 2012 Olympic Games earlier this month. Jamie will support the SGB programme to encourage more people to take part and share the excitement of London 2012.
Games time is when the SGBs have the opportunity to show-off their content creation skills to a global audience of friends, families and Olympic Games fans. They will upload blogs, videos and images throughout the Games on www.samsungglobalblogger.com. The SGBs will capture the highlights of their London 2012 experience through their own unique perspectives.
The initiative is supported by celebrity chef Jamie Oliver who was announced as a Samsung Ambassador for the London 2012 Olympic Games earlier this month. Jamie will support the SGB programme to encourage more people to take part and share the excitement of London 2012.
