2 weeks I was invited to witness the launch of latest L'Oreal Professionnel Wild Stylers and Techni.ART in KLCC Fashion Week 2014. Bernie Chan was the emcee for that day!
It was revealed that gorgeous Kirsten Dunst was the new L’Oréal Professionnel International Spokesperson for year 2014! And I love her this super glamorous yet sophisticated look with tousled hair and smokey eyes. Her hair was done by Anthony Turner, the iconic British hair stylist for L’Oréal Professionnel
To further endorse this collaboration, L’Oréal Professionnel introduces a brand new look for Tecni.ART as well as launches new styling ranges that offer even more trend possibilities. Aligning itself with Hollywood, Tecni.ART sports a chic graphic design reflecting its new identity. The design – inspired by the world of the salon meeting the world of fashion’s backstage – showcases a premium feel with its pearly white finish, silver mirror detail, and just a touch of colour as indication of the products’ hold levels and functions.
The latest L’Oréal Professionnel Wild Stylers is what you need to achieve the It Look in Hollywood – grunge-inspired and messy locks without hair feeling rough to touch.
Achieve this dishevelled look that’s popular everywhere, from the red carpets to fashion runways. For the first time, get that wild-mane effect but still maintain hair’s softness with Wild Stylers.
Unleash your inner feline with out-there volume and audacious texture with Wild Stylers Crépage de Chignon (RM 55), the first mineral fixing spray that texturises hair with no rough touch. Its natural mineral salt origin helps to create a lift for wilder and oversized texture.
Or restyle without limits with Wild Stylers Depolish (RM 55), the first creamy paste for an unpolished matte look with a hold that’s re-adjustable. Its texturising polymers deconstruct hair for easy styling while its fatty ester and silicones allow for softness and flexibility so that you can play up your hair, whenever you want.
Achieve this dishevelled look that’s popular everywhere, from the red carpets to fashion runways. For the first time, get that wild-mane effect but still maintain hair’s softness with Wild Stylers.
Unleash your inner feline with out-there volume and audacious texture with Wild Stylers Crépage de Chignon (RM 55), the first mineral fixing spray that texturises hair with no rough touch. Its natural mineral salt origin helps to create a lift for wilder and oversized texture.
Or restyle without limits with Wild Stylers Depolish (RM 55), the first creamy paste for an unpolished matte look with a hold that’s re-adjustable. Its texturising polymers deconstruct hair for easy styling while its fatty ester and silicones allow for softness and flexibility so that you can play up your hair, whenever you want.
And this L'oreal Professionnel Tecni.Art Air Fix (RM45) is my personal favourite hairspray! It holds my hair really well and felt light too!
Besides the above mentioned products, there are other new products under this Techni.Art range with pricing for your reference :-
L'oreal Professionnel Tecni.Art Play Ball Deviation Paste - RM55
L'oreal Professionnel Tecni.Art Fix Max - RM45
L'oreal Professionnel Tecni.Art Full Volume Extra - RM45
L'oreal Professionnel Tecni.Art PLI - RM55
L'oreal Professionnel Tecni.Art Density Material - RM55
L'oreal Professionnel Tecni.Art Spiral Slendour - RM55
L'oreal Professionnel Tecni.Art WEB - RM55
L'oreal Professionnel Tecni.Art GLUE - RM55
L'oreal Professionnel Tecni.Art Liss Control+ - RM55
L'oreal Professionnel Tecni.Art Liss Control - RM45
Just before the launch started I had the privilege to go backstage all thanks to Centro Hair Salon to see the craze before the show!
Tons of accessories lies down nicely on the table..
Spotted Kevin Woo, the Creative Director/Founder of Centro busy touching up the model's hair using L'oreal Professionnel Elnett Hairspray!
This L'oreal Professionnel Elnett Hairspray will holds hair for hours, brushes out in seconds. It has Level 4/6 strong holding factor.
Super gorgeous model with her glamorous yet sophisticated tousled hair look!
*Hairdo by Centro Hair Salons*
*Hairdo by Centro Hair Salons*
Male model with Sleek & Chic hairstyle
*Hairdo by Centro Hair Salons*
*Hairdo by Centro Hair Salons*
Celebrity Carla Soong had Destructuring Top Knot Bun style
*Hairdo by Centro Hair Salons*
Her bun is so neat and nice, and I have checked and this is all her real hair...!
Managed to snap a group picture of Kevin with his models
Back to the stage, the launch is about to start. There are demo by L'oreal Professionnel Artistic Ambassadors. Check out the photos
The glamorous red carpet hairdo- Tousled Hair Look
Albert Nicomedes from Albert Nico Hair Salon
Albert Nicomedes from Albert Nico Hair Salon
Kevin Woo from Centro Hair Salon
Miko Au from Miko Hair Studio
Simon Koh from Elle Hair Studio & Andy Chan from Andy Chan Hair Studio
Group photo of the model
Besides models, L'oreal Professionnel Malaysia also managed to invite 5 celebrity to joined them on stage for the launch
Carey Ng
Deborah Henry
Carla Soong
Nadine Ann Thomas
Joanne Yew
Group photos for celebrity
L'oreal Professionnel Artistic Ambassadors and their models
Group photo - L'oreal Professionnel Malaysia team, Artistic Ambassadors and celebrties
The five L'oreal Professionnel Artistic Ambassadors
Celebrities
All these amazing hairdo you see in the pictures used the new Tecni.ART & Wild Stylers products which would be available at all L’Oréal Professionnel salons starting from April 2014.
For more info, visit
https://www.facebook.com/lorealprofessionnel.my
http://www.lorealprofessionnel.com/