Friday, April 4, 2014

Preview of XIXILI Spring / Summer Lingerie Collection 2014 and Bra Art Launch

Can guess what are the items used in this window showcase?

Did anyone guess bra? 

I first saw this window showcase in Xixili boutique in 1 Utama Shopping Centre where the bra art visual display centres around the theme of ‘togetherness’. Decked with waves of colourful bras, an inspirational quote: “You! Yes, You! The one reading this. You are amazing and simply the best at being you!” speaks directly at passer-bys.

In line with XIXILI’s brand philosophy of ‘Uplifting You Always’; XIXILI embarked on a special bra art collaboration with Ms Louise Low, a talented young Malaysian artist who has recently been conferred the title of Malaysia’s Top 10 Female Visual Artist.

Ms Louise ingeniously created a beautiful three-piece art visual experience using over a thousand Xixili bras. Each artwork serves to bring about the message of women empowerment to inspire women of all ages and walks of life. The three bra art visual experiences at its boutiques located at 1 Utama Shopping Centre (which is shown above), Mid Valley Megamall and Queensbay Mall, Penang.

Similarly at Xixili boutique in Mid Valley Megamall, the bra art visual display centres around the theme of ‘togetherness’. Decked with waves of colourful bras, an inspirational quote: “You! Yes, You! The one reading this. You are amazing and simply the best at being you!” speaks directly at passer-bys.

Finally, at Xixili's Queensbay Mall boutique, the artistic impression is themed with the act of ‘holding hands’. The window piece displays strength in unity as bras hold tightly to each other as they are stretched across the length. The quote: “Each time a women stands for herself, she stands up for all women. – Maya Angelou” emblazons this piece.

I love how they bra are so creatively use by Ms. Louise to create this window showcase and my favourite would be the ones in 1 Utama Shopping Centre  and Queensbay Mall, Penang! 

Well I had the privilege to attend the XIXILI 10 Anniversary Soft Launch & Bra Art Launch a while ago in their 1 Utama boutique. Besides the launch, we also had a lingerie show featuring a sneak preview of XIXILI Spring / Summer Lingerie Collection 2014.

Enjoy the pictures I had taken and tell me which is your favourite lingerie ya :)

No 1

 No 2

 No 3

 No 4

 No 5

 No 6

 No 7

 No 8

 No 9

 No 10

 No 11

 No 12

I love how Xixili's model selection as they came in different sizes and height...  and this at least showed Xixili lingerie caters for people in all different sizes. 

I first came to know Xixili many years back when my ex colleague Vanessa introduced them to me. And after I bought my first lingerie from them, I'm their loyal customer since them because they are so comfortable and fits me perfectly! I'm not sure if you know that Xixili is our Malaysian local brand which offers an extensive size range of brassieres from cups A to I and bands 65 – 100.

By the way, which is your favourite pick of the lingerie of the XIXILI Spring / Summer Lingerie Collection 2014 I showed you ? 

I had my eyes fix on No 2 4, 5 and No 11. I was told not all the lingerie shown above are available in store yet as it would be available by batches until the summer seasons ends. 

So in order to know which Xixili lingerie under the Spring / Summer Lingerie Collection 2014 would be made available in store, you got to wait for their announcement in their FB or Instagram.

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