Friday, April 25, 2014

Introduction of Make Up For Ever HD Cosmetic Range

Make Up For Ever has been for Malaysia for quite some times and they have some ups & downs and I was glad to find out that they have finally settled down and available exclusively in all Sephora Malaysia. 

If you have heard of them before, I'm sure you know how they are popular with their High Definition (HD) and Aqua makeup products. To be honest I have not really explored their brand before and was glad to be invited to learn more about their range in one of their workshop.  

Thank you Stanley Wong (Brand Manager for Make Up For Ever Malaysia) & his team for inviting me to the first MUFE blogger workshop and we would be talking all about Make Up For Ever HD makeup in this post.

He shared how Make Up Forever and how HD range was developed about in partnership with film and TV technicians back in year 2008 to meet the demands of professional makeup artists and everyday women. HD cameras magnify and exaggerate fine lines and wrinkles, imperfections, shine and make-up mistakes. A HD Complexion is the only way to be invisible to high-definition cameras and the naked eye for the most naturally flawless complexion.

Very often we heard about High Definition on TVs, mobile phone and images. 

How often do we heard about High Definition make up. Correct me if I'm wrong that Make Up For Ever is the first brand to introduced High Definition (HD) make up. 

In high definition, an image was presented 6 times more precise than before, which means every detail, line, redness and spot of powder was more visually obvious on the skin. To help counteract the implications of this new digital technology and its superfine granularity, Dany Sanz (Creator and Artistic Director of MAKE UP FOR EVER) began researching on ingredients for new formulas. She even got professional cameramen to test the success of the formulas. After years of trials and testing, the first HD make-up range was born in 2008 with the introduction of a liquid foundation and loose powder that promise to conceal imperfections and yet keep the skin utmost fine. 

Make Up For Ever HD makeup range create a new generation of makeup that is invisible on high-definition cameras and to the naked eye. Thanks to the soft-focus effect of the formulas and the wide variety of shades available, every skin type can now enjoy flawless perfection in their own comfort.

All thanks to Make Up For Ever Malaysia as we had the privilege to see how Jason Ooi who is the Education & Artistry Exec did a demo on one of his colleague Shirley.

I bet a lot of you don't know that he was the one who did the make up for American Next Top Model Cycle 20 winner Jourdan Miller while she was in Malaysia last year. 
Make Up For Ever HD Elixir 12ml - RM148

An innovative serum that instantly hydrates and adds radiance to the skin. This unique, lightweight elixir absorbs quickly into the skin, instantly hydrating and brightening the complexion. The breakthrough formula contains D-Panthenol and glycerin to ensure an immediate boost of hydration (+520% after 15 minutes) that lasts throughout the day (+175% after 6 hours). Argatensyl is added to provide an immediate smoothing effect. Each ingredient was specifically added to prepare skin for high-definition makeup—so you can count on the camera picking up the perks of this perfecting formula. This product is oil & paraben free.

Make Up For Ever HD Elixir can be used alone right after skincare before primer.

And the beauty of this Elixir is that you can either mix with their HD Primer or HD Foundation and mix it together to use especially when you are in the rush. If you want to have more lasting and higher coverage make up, it's better to layer the HD Foundation on top of HD Elixir and HP Primer.

The texture of Make Up For Ever HD Elixir is very watery and absorb quickly into the skin. I could feel my skin feeling more hydrated, smoother and a little bit brighter. I was told that this Elixir can be used on any part of our face including on our eyes and lips. Apply HD Elixir to the eye area to minimize the appearance of fine lines and puffiness or to the entire eye face to help erase signs of fatigue and dehydration.It could immediately hydrate the dry lips. Do note that only small amount of HD Elixir is needed for the whole face

Make Up For Ever HD Primer 30ml - RM 155

Make Up For Ever Primer deeply nourishes, moisturizes, and softens the skin, creating a glowing effect. Creates a protective layer on the skin allowing foundation to glide on easily and last longer.HD Microperfecting Primer deeply nourishes, moisturizes, and softens the skin, creating a glowing effect. Creates a protective layer on the skin allowing foundation to glide on easily and last longer. 

MUFE HD Primer comes in six color-correcting shades and one transparent shade. And each shades has different benefits.

Neutral : adds natural luminosity to the complexion
Green : minimizes redness - ideal for skin with rosacea
Mauve : counteracts sallow undertones
Caramel : combats ashiness in medium to dark skin tones/warms golden tones
Blue : adds radiance to fair skin/ reduces minor imperfections
Yellow : lightens dark complexions
Pink : brightens the complexion/ counteracts sallow undertones

Note that in Malaysia we only have 5 shades in total which includes one transparent  shade. Like the HD Elixir, HD Primer can be used alone to correct our uneven skin tone or mixed with the HD Foundation. I was glad to found out  at the event that if we bought the wrong foundation colour (or if our skin tone has changed) we can use the colour correcting HD Primer to correct it without throwing the foundation away! 

Make Up For Ever HD Foundation 30ml - RM 175

An oil-free medium coverage liquid foundation that covers skin imperfections flawlessly while remaining invisible even under the most magnifying HD lens. This foundation creates a soft-focus effect, which is designed to meet the coverage concerns of those in the spotlight. It leaves your complexion with such a flawless finish, it can withstand bright or harsh lighting. In Malaysia we have 12 shades available to suits for different skin tone. This is one of the best seller under Make Up Forever Malaysia and I could see why because it is light yet buildable with layers. And if you have dry skin better to apply MUFE HDElixir and HD Primer first before applying this so that the skin is hydrated and foundation would be more lasting.

Make Up For Ever HD Cream Blush 2.8g - RM125

This MUFE HD Cream Blush is a new add on to the HD family. It would replaced the existing one in pump bottle. This new cream blush is an ultra blendable blush with a natural look and finish made specifically for HD technology. It is formulated with the perfect balance of oils, waxes, and powders, HD Blush combines the second-skin look of a cream with the ease of a powder. Created for HD technology, this formula blends into skin with no visible texture for a truly natural flush of color. It’s completely weightless and can be worn over or under powder to sculpt and highlight cheeks flawlessly. There are total of 15 shades under the MUFE HD Cream Blush.

I personally prefer the HD cream blush compared to their old packaging as it's easier to use.

Make Up For Ever HD Cream Blush in 210 Cool Pink swatch

MUFE HD Cream Blush is really pigmented and easy to blend as it turns into powder after I blend it.. It lasts me the whole day after I set it with their HD Pressed Powder.

Make Up For Ever HD Pressed Powder - RM148

Another new product that is recently added in to the HD family is the MUFE HD Pressed Powder. A silky, lightweight finishing powder that softens the appearance of fine lines and pores. Created specifically for HD technology, this talc-free professional touch-up powder is perfect for use throughout the day to reduce shine and slightly mattify skin. It adds a soft-focus, naturally radiant effect to blur imperfections, such as fine lines and pores, while remaining completely invisible to even the most magnified HD lens. I tried this and I love how this pressed powder texture is very fine and set my makeup nicely!

I was told that MUFE HD Pressed Powder is best to used with their 124 Powder Kabuki Brush.

A dome-shaped, dense kabuki brush for smooth and even application.This is a makeup kit staple, this brush is the ideal tool for applying finishing powder. Its short, slender handle allows for controlled application while its dense head creates a lightweight, flawless result. This brush features both straight and wavy fibers, and can be used with all loose and compact powders. Although this is made by synthetic I love the soft brush bristle against my skin! I forgot how much it cost, I think roughly about RM200 plus.

I was told MUFE would be introducing a full range of Artisan Brushes soon. And this 124, MUFE 154 Brush is one of them.

 Shirley's looked so flawless after Jason used the MUFE HD range on her.

Make Up For Ever HD range is now already available in store! And if you asked me which products should you try first from HD range, my personal favourite would be HD Foundation, HD Cream Blush and HD Pressed Powder. 

And besides the normal make up range, Make Up For Ever also offers artistic, pro range and special effect make up and it's available exclusively in Make Up For Ever Pro Boutique which is located on Level 2 of Sephora Starhill.

Make Up For Ever range is available at all Sephora Malaysia nationwide includes Sephora KLCC, Sephora Starhill, Sephora Paradigm Mall, Sephora Sunway Pyramid, Sephora Nu Sentral and Sephora Gurney Paragon. 

For more information, visit

Wednesday, April 23, 2014

Notice : Away for a holiday in Boracay, Philippines

Oh hai..I needed to take a break and by the time you read this post I would be on AirAsia plane flying to Kalibo, Philipines. 

Has been a while I had not had a beach holiday... and this time I would be Boracay for a week! I have heard so much about it and when AirAsia launched direct flight to Kalibo back in February I immediately booked it and got a pretty good deal for RM122 for round trip. (Yes Everyone can Fly you see!)

And now..I can't wait to land and touch the fine sands in White Beach! 

And if you want to see my holiday photo, do follow me on my instagram ( @jessyings ) or like my page as I would be posting lots of photos :)

Till then, see you guys soon ya ! 

p/s: Please pray for my safe flight okay!

Tuesday, April 22, 2014

With CEO-V eyewear you will never lose your glasses again!

Being an eyewear users, I often lose my glasses ( be it my prescribed glasses or sunglasses)... most of the time I don't remember where I put it (got fish memory lah!). And I believe it happened this happened to most of us right? I found a solution , read on!

 Have you seen any glasses that looks like this?

Well this is my first time to come across such a cool eyewear!

Eyewear brand CEO Vision (or better known as CEO-V) latest collection ‘Vision 3’ carries all the hallmarks that makes CEO-V unique – a patented system that allows your glasses to hover around your neck without the unsightly cords or chains as the loop can be joint magnetically.

Hang it, flip it or fold it ... you can do whatever you want with your CEO-V eyewear.

Oh did I mentioned the retractable sleeves made from anti-allergic silicone.
The ‘Vision 3’ is also 30% lighter than the previous models and comes in 4 styles of 3 colors each

You know how often our eyewear would slip off when we do exercise? 

Now with the ‘Active 2’ collection, one can enjoy their favourite sports comfortably with Double Extension Secure Loop (DESL) which  provide universal head fitting with comfort and the fully retractable rubberized temple loops converts your sporty eyewear into a fashionable optical frame again. 

And you are spoilt for choices with designs and for colours! 

I love the CEO-V Vision 3 ultra slim eyewear case (only 15mm in thickness!) which it does not take alot of my place in my handbag. Love how it comes with a handy finger grip cleaning cloth which I can use to clean my sunglasses!

Watch the video I took on how I took out the CEO-V sunglasses from the casing! 

Celebrities at the launch event wearing CEO-V eyewear

A picture with Clara Siu, Sales & Marketing Manager from their Hong Kong office.

Basically I think this CEO-V eyewear is stylish & light to wear! And now people who loves sports like running and gym would not need to give up their glasses now as their magnetic loop which is adjustable gives comfort head fitting. And yes with CEO-V eyewear ... you will never lose your glasses again!

The recommended price for CEO-V Active 2 is about RM350 each and CEO-V Vision 3 is about RM550 each. These are the price of the frame without glass prescription.

CEO-V is under the aegis of Eyewear Creations Group, optical experts trading in the premium end of the industry, purveyors to eyewear retailers numbering 400 in Malaysia and 150 in Singapore. Sole distributors for popular brands like Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Jeans, ic!berlin, Markus T, 999.9, Levi’s, New Balance and ModernRetroVintage. Eyewear Creations Group has birthed their in-house brands and Bling, targeted at successful markets in Singapore, Thailand, Indonesia, Vietnam and Japan. 

For more info, visit 

Thursday, April 17, 2014

Preview of Kanebo Lunasol 15th Anniversary Summer 2014 Collection

As promised this is the Kanebo Lunasol 15th Anniversary Summer 2014 Collection. This is a special preview brought exclusive for you readers here as the collection has not be launched anywhere in the world. Yes you see it here first!

The thing about Lunasol 15th Anniversary Summer 2014 Collection is that the colour gives can differ totally depending on the glow added to it. 

These are the products under Kanebo Lunasol 2014 Summer Collection at the event, the lighting is bad. So  I would be posting some pictures from PR to compensate.

“Double Lighting” Dazzling sparkles like summer sunshine and a dewy luster. 

 Lunasol 15th Anniversary Summer Eyes (2 limited edition palette) : RM185

A five-colour eye shadow set for this summer with the sparkling 15th Anniversary logo decorated on the center. Layer elegant sparkles and a dewy luster that makes the skin look beautiful to create eyes with clarity and three-dimensionality. A sleek yet defined look with a softly-nuanced shading e ffect. Off ers beige tones that impart a slightly cool impression and coral tones that evoke a warm, feminine look. Enjoy special anniversary eyes with a summery glow.

Kanebo Lunasol 15th Anniversary Summer Eyes EX01 Cool Beige Collection

Creates a sleek shading effect with mature colours.

Kanebo Lunasol 15th Anniversary Summer Eyes EX02 Warm Coral Collection

Creates a fresh look with bright pink and coral.

Among this 2 , this is my favourite one.. I tried their texture and I love them! The colours are so pretty and this would be a good everyday colours to use!

Lunasol W Lighting Eyes (3 limited types) -  RM93 

A limited-edition bi-colour eye shadow set featuring the 15th Anniversary logo design. Gently blend Lighting Colour, which contains large and small brilliant pearl pigments, over Clear Colour with a bright coloration. The eye shadow creates a summery, fresh look filled with dewy luster and clear sparkles. Play alone or together with other eye shadows to experience a summery, lustrous look.

Lunasol W Lighting Eyes EX01 - Lighting Purple 

Creates a chic, elegant and gorgeous look.

Lunasol W Lighting Eyes EX02 - Lighting Turquoise

Brings out a sophisticated look with fresh colours.

Lunasol W Lighting Eyes EX03 - Lighting Coral

Creates lively, fresh-looking eyes.

 Lunasol W Lighting Mascara EX01 Dark Purple × Lighting Navy - RM111
A deep hue and delicate glow for eyelashes. This is a limited-edition mascara that combines a Base Colour that provides colour to the lashes and a Lighting Colour that adds a sparkly accent. Accentuating every single lash with a dark purple and overlaying a navy blue blended with gold lame completes eyes with a mature look and unique nuance. Naturally curls the lashes and maintains the curl for hours. It is waterproof mascara that perspiration will not smudge. Enjoy the alluring look only available this summer.

Lunasol W Lighting Lips (3 limited types) - RM104
A limited-edition lip colour that combines liquid lips that delivers excellent adherence and a succulently lustrous lip gloss in just one stick. After applying a dullness-free, clear colour on the lips, layer a lip gloss with a succulently clear glow to create a rich luster and plump three-dimensionality that cannot be achieved with just one colour. The combination of carefully-calculated colour and luster adds pure, clear luster to the lips to create a special allure only for this season.

Lunasol Nail Finish N (3 limited colours) - RM56

Limited-edition nail colours featuring two different types of glow; luster and sparkles, that look perfect in the summer sun. Dries quickly. Will not crack or chip, helping to maintain a beautiful fi nish for days. The lineup of three vibrant colours are carefully selected according to the nuance of luster. Dullness-free, clear colours and carefully-calculated luster brings a summery, fresh look to your finger tips.

Compared to the Spring Sandy Beach Purification Makeup Collection 2014 , I prefer Lunasol 15th Anniversary Summer 2014 Collection more as the colours and texture are much more nicer. In fact the Lunasol 15th Anniversary Summer Eyes EX02 Warm Coral Collection is already in my wishlist now!

Lunasol Summer 2014 Collection would be available June 2014 onwards. 

Wednesday, April 16, 2014

NEW : ZA True White EX Skincare Range

 Early this year ZA launched the All-New Za True White EX in Italianese in Gardens. Such a lovely set up!   

 Za True White Ex For a truly brighter skin

The Za True White Ex consists of six products :-

ZA True White Ex Cleansing Foam 100ml - ( RM19.90)
The Za True White Ex Cleansing Foam is a type of cleansing foam that acts gently and removes the dead corneal cells that contain melanin from your skin surface with its rich lather. It gives a cushioning effect to your skin and leads to a brighter, clearer skin, and this cleansing foam is the first step in using the Za True White Ex Range.

ZA True White Ex Toner 150ml - (RM39.90)
Coming in a 150ml bottle, the Za True White Ex Toner is the next step in using the Za True White Ex range. This whitening toner is a moist type lotion that keeps your skin looking translucent and hydrated. The Za True White Ex Toner gives clarity to the skin, leaving a refreshing sensation after each use. Keep your

Za True White Ex Day Cream SPF20 PA++ 40g - RM49.90
Keep your skin moist while protecting yourself against the harmful UV rays during the day. With a smooth after-feel, you’ll no longer feel the ‘heaviness’ on your skin – feel fresh and comfortable all-day long!

Za True White Ex Night Cream 40g - RM49.90
Allow Za True White Ex to work for you while you indulge in your beauty sleep! Use this whitening cream before you hit the sack and wake up to a more moisturized and translucent skin the day after. Its lightweight finishing works effectively and provides comfort

Za True White Ex Exfoliating Clay 100g - RM24.90
The Za True White Ex Exfoliating Clay clogs dullness-causing dirt that clogs pores and also effectively removes dead keratin cells that contains melanin. Use the Za True White Ex Exfoliating Clay once or twice a week to unveil a brand-new translucent and bright skin.

The star of the Za True White Ex series is the Za True White Ex Essence Lotion 150ml (RM54.90). The Smarter 3-in-1 Skin Brightener claims to reduce dark spots and even out skin tone in just 7 days! 

Formulated with the Triple Whitening Ingredients which contains 4MSK, APM and Vitamin C essence (VC-IP), the thick liquid hydrates the skin to give you more translucent skin!

This single lotion promises pronounced whitening and moisturizing effects without the needs of additional essence or emulsion. This lotion is a new type of gel-like lotion that is luxuriously formulated withwhitening essence encapsulated within fine granular particles.

Besides the whitening and moisturizing ingredients, the Za True White Ex Essence Lotion contains Hydrolytic Pearl Protein extract derived from conchiolin, a substance that exists in the layer of Pinctada Fucata (Akoya Pearl Oysters). It is known to demonstrate high effect on anti-aging, skin texture refining and whitening and has been widely used in traditional Chinese medicine. It has also been served as a delicacy or as precious medicine, amulet, antidote, and cosmetics.

Seems like now essence lotion is an IN thing for beauty brand. I have tried Estee Lauder Micro Essence Lotion absolutely love it. Another brand that has essence lotion is Clinique but am not a big fan of Clinique so I'm putting on hold to try it. And looking at ZA which comes under Shiseido group has it now, where the price is so much more affordable I shall try this out soon! 

Triple Whitening Ingredients
Za True White series include both whitening-target ingredients and moisturizing-target ingredients. True White Ex targets to clear dark spots, blemishes and acne marks through its blend of active whitening ingredients - Whitening 4MSK and highly moisturizing spa ingredients to give you soft, smooth and transparent white skin. 

The whitening-target ingredients are formulated with Whitening 4MSK and two derivatives of Vitamin C (APM, VC-IP). Whitening 4MSK is an effective whitening ingredient exclusively developed by Shiseido over 13 years ( I remembered it's the same ingredient used under Shiseido White Lucent Brightening Essence!) . It can inhibit the generation of melanin, accelerate the elimination of melanin out from the skin, even out skin tone and remove marks of dark spots. Together with the 4MSK, the derivatives from the Vitamin C, APM and VC-IP deoxidize melanin and accelerate its elimination, restoring clear and bright skin. 

The moisturizing-target ingredients contain spa ingredients such as Natural Spring Water from the Cazzaro Mountain (Tuscany, Italy), Aquainpool, Glycerol, TMG, Trehalose, and White Lily. These ingredients are known to bring you an extraordinary whitening experience which puts no stress on the skin, just like having a whitening facial spa every day! Besides its floral green fragrance of Tea Rose, blended with the lovely fragrance of Jasmine and the fresh smell of Lilac will surely make your stressful day a better one!

Have you try any of the ZA skincare before ?

It was great to catch up with Mimi (owner of Bag of Love) , me & JQ at the event. My hair is so pretty that time because just had a makeover from Centro Hair Salon that time! 

Za True White Ex series would be available starting March 2014 at leading pharmacy chains, supermarkets and hypermarkets nationwide. Price range RM19.90 to RM54.90.

For more information, visit
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