Sunday, July 24, 2011

Heineken presents "The Art of Pouring by Franck Evers"




Let's not talk about beauty too, but something that I just discovered and learned recently which is BEER! Well I don't take that much of beers but my bf loves it so much. So when I attended the "Heineken : The Art of Pouring by Franck Evers" I don't really know what to expect. But after the event, I realised that pouring a perfect pint of beer can be an ART and it does make a big different to the person who drinks it!



MC and Mr Franck Evers - Heieken's Beer Craftsman who hails from Netherlands



Ms. Jasmine Foong is the Marketing Manager of Heineken Malaysia explains, “The Art of Pouring workshop reflects Heineken’s promise of quality. Franck’s expertise is invaluable and through this workshop, he brings the art of pouring of a pint of Heineken in Malaysia to perfection level. Through our various campaigns, we hope consumers will be able to immerse themselves in the ultimate Heineken experience every time they enjoy a pint of Heineken, one that is shared by millions of fans throughout the world.”



Franck said that there is a real ritual to pouring a perfect pint of beer, in fact, it is an art form. He explained that every single step makes a difference in getting the perfect pint of Beer.

And the highlight of the event is where Franck going to do a demo !


The Four Steps to Pouring the Perfect Heineken


1) Rinse - Rinse the glass in cold water before serving. And never dry with a towel as it leaves fibers behind



2) Pour -Pull the beer tap in one quick motion. Let the build up of carbon dioxide escape, control the flow of the beer and then let it spiral into the glass which is tilted at 45 degree angle



Then move back the glass into 90 degree and close tap in a quick motion when the foam almost reaches the top of the glass.



3) Skim - Remove excess foam with a wet skimmer held at a 45-degree angle. This leaves a thin layer of water over the foam which protects in from oxidizing. A perfect two-finger thick head of foam ensures that the beer stays fresh and cold for longer keeping it from going flat.



4. Serve - Serve your customers quickly and with a smile. Present their Heineken in a Heineken branded glass, held at the bottom with the logo facing them.


Sound easy ???


Well I also went forward to try to pour the perfect pint of beer under the guidance of Franck. I must say it is not easy!

The secret in pouring the perfect pint of beer is about the timing as to when to tilt the glass and when to open and pull back beer tap to create the right amount of foam.

A perfect two-finger thick head of foam ensures that the beer stays fresh and cold for longer keeping it from going flat.You know the Ahhh....feeling (gassy feeling) you get when you drink a new can of coke ? That is the same feeling that we should be getting every time if that beer is a perfect pint of beer

In fact at the beginning of the event, when Franck asked publicly who do not really like to drink beer, I put on my hand without hesistation. Yes I am not a fan of beer because it is sourish! Franck told me he is going to change my mind about beer and will make me a perfect pint of beer for me to try. My first sip was like wow nice chilling and gassy feeling. To be honest, I do not taste any bitterness at all at the first sip because the beer was cold. And the taste of the beer only comes after I swallowed!



A picture of myself and Franck Evers! And finally I managed to pour a perfect pint of Heineken!


Bloggers -Wilson, me, Tian Chad, Ming and Junie

We enjoyed good beer, food and chit chatting!



And at the end of the event I managed to ask Franck to write my name & signed on my Heineken glass which was given to me as a door gift!

And yes I do think that a perfect pouring of every pint of beer does make a difference to the taste of the beer we are tasting regardless the brand.

For more information , visit www.heineken.com/my

5 comments :

  1. Maaaan!!! this is interesting!!! I want!!!:D pour for me!!!:P

    ReplyDelete
  2. It is my honour to meet such a high profile blogger like you.

    Wilson

    ReplyDelete
  3. lol heneiken for life! lol sorry I am calsberg lover XD

    ReplyDelete

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