Thursday, September 27, 2012

Support Estee Lauder Companies Breast Cancer Awareness (BCA) Campaign!

I am proud that I have just completed my first breast cancer charity walk for this year in Putrajaya last Sunday!

Well this year is Estee Lauder Companies 20th anniversary of its global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme is Courage. Believe in a world without breast cancer. This year‟s bold, empowering message highlights the Company‟s 20 year commitment to defeating breast cancer through education and medical research and celebrates the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder 

This milestone BCA Campaign is dedicated to the tremendous courage of Evelyn Lauder and her unwavering commitment to eradicate breast cancer. In 1992, during a time when thousands were dying from the disease yet it was only spoken about in whispers, she launched the Estée Lauder Companies‟ BCA Campaign to raise awareness for the disease, encouraging women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure.

Twenty years later, the BCA Campaign continues to carry on Evelyn Lauder‟s mission, inspiring women and men alike to find the courage and encourage others to tenaciously fight for a world free of breast cancer. The BCA Campaign is active today in more than 70 countries, has raised more than USD$35 million to fund 140 Breast Cancer Research Foundation® grants for medical research and this year alone supports 13 research grants across the globe. The BCA Campaign will continue spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists. 

Reach countless people worldwide. In 2011 alone, The BCA Campaign touched millions through its press outreach with its lifesaving awareness message.

Distribute millions of the iconic BCA Pink Ribbons at the counters of the Estée Lauder Companies‟ brands worldwide, adding to the 115 million Pink Ribbons distributed to date.

Spread the word about early detection and breast health globally, adding to the millions of educational bookmarks and brochures distributed to date.

Offer Pink Ribbon products through many of the Estée Lauder Companies‟ sought-after beauty brands to raise funds for medical research. 

Illuminate numerous buildings, monuments and landmarks all over the world in glowing pink lights, focusing attention on the importance of breast health and that early detection saves lives. In 2010, the BCA Campaign proudly established a first-ever Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.”

Activate high-profile influencers worldwide as Ambassadors for The Campaign‟s World Pink Ribbon Ambassador (WPRA) Initiative.

In Malaysia, the Estée Lauder Companies Malaysia has been advocating this campaign since 1996. In the past 16 years, the Company has distributed more than a million Breast Self Examination instructional cards and pink ribbons, and has donated RM2.75 million to this cause to beneficiaries. This year, the Estée Lauder Companies Malaysia has put together a series of fundraising activities as well as awareness programmes for the 20 year anniversary Breast Cancer Awareness (BCA) Campaign. These include:

Happening at the National Science Museum from 4pm to 8pm, on Saturday, 29th September 2012, a total of 2,000 participants are expected to take part in this 3.5km charity walk. For just a fee of RM50 per entry, which will be donated to charity, participants will not only be able to be part of this fun activity but will also get a chance to show their support for the Estée Lauder Companies Malaysia‟s Breast Cancer Awareness (BCA) Campaign. To celebrate the start of the campaign, the National Science Museum will be illuminated in pink as part of the campaign‟s landmark illumination activity each year.

An annual fundraising event for the past 12 years in the history of the Breast Cancer Awareness (BCA) Campaign, the Pink Ribbon Charity Golf event will see 120 avid golfers come together for a purpose – to tee off in the name of charity. Happening Wednesday, 17th October 2012 at the East Course of the Kuala Lumpur Golf & Country Club, golfers need only pay RM900 per person or RM3,600 per flight, which will be donated to charity. Each golfer will also take home a goody bag as well as stand a chance to win attractive lucky draw prizes.

 This black-tie event – happening Wednesday, 31st October 2012 in Shangri-La Hotel, Kuala Lumpur – promises a night of fun, memories and most importantly, purpose. Tables are priced at RM20,000, RM10,000 and RM5,000, of which proceeds will be donated to charity. Guests will have plenty to look forward to at the Pink Ribbon Charity Ball. The highlight of the night is an exclusive showcase by Ramin Karimloo, the Iranian-born Canadian actor and singer, who will treat guests to a world-class performance where he will perform a showcase dubbed West End Musical from Andrew Lloyd Webber featuring show tunes from Phantom of the Opera, Miss Saigon, Sunset Boulevard and Les Miserables. Jaclyn Victor will join Karimloo as a guest singer. Also happening during the Pink Ribbon Charity Ball is an auction where guests can bid for amazing items including a Maurice Lacroix Pontos Décentrique Phases de Lune timepiece worth RM17,200 and an exclusive Selberan bracelet specially designed for the Estée Lauder Breast Cancer Awareness (BCA) Campaign worth RM20,000. For more information on table sales, please contact Penny Ng, Annie Leong or Yen Chong at 03-2092 6000.

 The Estée Lauder Companies Malaysia will work closely with Malaysia‟s National Cancer Society and the College of Radiology in the Mammogram Sponsorship Programme to visit rural villages and urban poor areas in Malaysia so that experts can educate the women there about the importance of a self-breast examination and mammograms as well as provide transportation to local hospitals so that these women can have their mammograms done for free. To help fund the programme, Malaysians are invited to make a donation of RM50 whereby the Estée Lauder Companies Malaysia will then match the total amount donated for this programme. Donations can be made at any Estée Lauder Companies Malaysia‟s brands in Parkson stores nationwide until 31st October 2012.

Exclusive Estée Lauder Companies pink merchandise will be sold throughout the Breast Cancer Awareness (BCA) Campaign, whereby 100 per cent of the proceeds will go towards charity.
 Estée Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection (RM100) 
This lip-loving set offers a full-size Pure Color Lipstick in Candy, a shade chosen by Evelyn Lauder, and a Pure Color Gloss in Pink Innocence, as chosen by Elizabeth Hurley, which is decorated with the 2012 Pink Ribbon design with a touch of blue to represent the approximately one per cent of male breast cancer victims in the United States. The lip colours are featured in a chic pink snakeskin-printed clutch. Available exclusively at Estée Lauder counters in Parkson nationwide.

   Bobbi Brown Pink Peony Set Illuminating Bronzing Powder (RM165)
In memory of Evelyn H. Lauder and her profound legacy to The Breast Cancer Research Foundation®, Bobbi Brown offers this limited-edition set featuring a Pink Peony Illuminating Bronzer and a Mini Face Blender Brush. This beautiful set is available at all Bobbi Brown freestanding stores nationwide.

Tying up with the Estée Lauder Companies Malaysia, jewellery brand Selberan has specially designed a Selberan Pink Ribbon pendant and pin in lush pink enamel, priced at RM380, and a luxurious Selberan ribbon made either in 18K white gold for RM1,650 or 18K yellow gold for RM1,550 sold exclusively at Selberan boutiques from August to October 2012. Ten per cent of sale proceeds from this range will be donated to the Breast Cancer Welfare Association (BCWA).

Last but not least is BCBGMAXAZRIA‟s generous support whereby part of their sales for the month of October will be donated to the Estée Lauder Companies Breast Cancer Awareness fund. And as an added incentive to support the cause, nett purchases of RM1,000 and above will receive a limited edition BCBGMAXAZRIA „Courage‟ sunglasses which is specially designed again this year in lieu of the fight against breast cancer.

Funds raised from the Pink Ribbon Charity Golf as well as other charitable activities during the Breast Cancer Awareness (BCA) Campaign will go towards this year‟s beneficiaries, which are The Breast Cancer Welfare Association, The Cancer Research Initiatives Foundation, The College of Radiology Malaysia and The National Cancer Society Malaysia. Each of these non-government, non-profit organisations contribute towards fighting breast cancer through medical research, support for survivors, patients and family members, free or subsidised treatments and more.

Believe in a world without breast cancer. Know we’re here until it’s true.

 Oh all thing, the least you can do it to show your support by joining ELC Pink Ribbon Charity Walk this coming Saturday with your family & friends with another 2,000 participants!

Date: September 29th, 2012 (Saturday)  
Time: 6:30-8pm, Illumination of Pusat Sains Negara  
Venue: Pusat Sains Negara. Persiaran Bukit Kiara, Bukit Kiara, Kuala Lumpur
 Distance: 3.5km Entry 
Fee: RM50 ( Participant will received an Exclusive Pink Ribbon T-shirt and Tote Bag)

You can either register online HERE (closed today 5.30pm) or Register on the day of the event!

This year our National Science Museum will be illumninated in Pink as part of the Pink Ribbon Charity Walk and Landmark Illumination initiative tradition after the charity walk ends! 

Don't forget to join this meaningful walk! 

p/s: Am sad to miss out this walk as I will be away for a beach holiday that time! But I'm showing my support through blogging!!! 

For more information, visit

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