Tuesday, October 8, 2013

[Sponsored Video] Intelligent Sounds: Intel's tablet powered band

Intel a well-known brand for computer processor chips has recently collaborated with Australian musician and producer Flume aka Harley Streten (an award-winning beatmaker) created a campaign project named "Intelligent Sounds" where it's a short film that visually showcases the magic of Intel-based tablets by taking the viewer on a journey through a creative, energetic, unexpectedly magical world.

Intel go all the way out to show us the potential of Intel is inside tablets.

“Intelligent Sounds” is a brave technological experiment where we can see that "Felix the Robot Conductor’, his tablet-powered band members and their instruments come to life to perform Flume's music track which is created specifically for this campaign.

After 12 weeks of production, 2000 developer hours and more than 60 active Intel-powered tablets were used - finally the "Intelligent Sound" has been created!

Jayant Murty, Intel’s director of brand strategy and integrated marketing for the Asia Pacific region, said the short film is designed to be an entertaining light and sound experience and also to encourage viewers to consider the technology which is at the heart of their tablets. He said

“It is common place to have tablets play your music but it’s rare to have tablets create it. Intel technology transforms these devices from tools for consuming content into innovative instruments that allow for incredible self-expression,” 

Seriously it's so interesting to watch that each ‘member’ of Intelligent Sound" tablet band was programmed with synthesised notes and triggered to play through on cue, while robot arms were pre-programmed to hit the required notes in time with the final song. And this reminds me of Wall-E and the music by Flume is really awesome! This is really a really marketing 

For more info on Intel's tablets, visit here

Note : This post has been sponsored by Intel

1 comment :

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