With that in mind, Guinness came up with Christmas Bold Confessions campaign to inspire consumers to confess to something, to own up to something they have done, or to open up and let people in on a secret about themselves that nobody else knows.
*Gulp gulp gulp... drink some Guinness already can do #BoldConfessions already!*
Speaking at the launch, Guinness Anchor Berhad (GAB) Marketing Director Bruce Dallas, explained the thinking behind the campaign, “As the year draws to a close, thoughts turn to all that has happened over the last 12 months, and ahead to resolutions for the new one. Most of us have done something in the past year to which we’d like to confess and get it off our chest, whether it’s not using that expensive gym membership or admitting a guilty pleasure. But it’s also a time of year when we like to celebrate and have fun, and that’s what these confessions are – it’s a chance to celebrate who you really are, in a light-hearted and guilt-free way. "
Bruce further said that.. "Guinness we are all about making bold choices, inspiring our consumers to take a step forward and prove that they are Made of More. With our exciting new Christmas campaign, we’re challenging our consumers to stand up, ‘fess up in our Bold Confessions Booth, and be rewarded for their boldness.”
Starting November to December, consumers will be able to record their confessions in the Guinness Bold Confessions Booth which will be visiting outlets throughout Klang Valley. Locations would be released in Guinness Malaysia's Facebook
Good news to those bold enough to step inside and get it off their chest in time for the New Year will be rewarded with vouchers for FREE pints of Guinness and 100 best confessions will win two tickets to the exclusive Guinness ‘Guilty as Charged’ party just before Christmas!!!
p/s: Not to worry, you can do your confession in private with your door close!
Those using the Bold Confessions Booth will be able to watch some of our local personalities joining in the year-end fun with their Bold Confessions, including Kyoto Protocol, Paper Plane Pursuit frontman John O, and comedian Prakash Daniel.
This week #BoldConfessions schedule!
To find out where you can catch the GUINNESS® Bold Confessions Booth this Christmas, log on to the GUINNESS® facebook page at www.facebook.com/guinnessmalaysia