Achieve your Perfect Golden Ratio look with Etude House

Last week I attended Etude House The Secret of Golden Ratio Product Presentation with members of the media and blogger friends.. What you think of when you heard the word golden ratio ?? I was a bit lost until I attended the presentation.



Mr Kim from Etude House Korea said the only person today who has the perfect golden ratio of face is only Audrey Hepburn.

What is the human perfect golden ratio ?? According to Mr Kim

Two quantities a and b are said to be in the golden ratio φ if:

= 1.618

Sounds so mathematical confusing right ? Haha I also fail my Math one..

Etude House took the concept of ideal proportion to enhance woman natural feature. And the secret of Etude House in achieving golden ratio look is contouring your makeup which is about highlighting, shading and golden earth tone colors. However woman today always leave out this step as it is difficult and time consuming. He also said that Etude House is not promoting ideal makeup but to enhance our makeup.

Etude House now introduced Golden Ratio range that bring you the hottest golden ratio beauty make-up look that set to dominate the next Fall/Winter trend with the simplest way.

Etude House golden ratio makeup steps:
1) Create depth to the eye contour with vivid natural earth tone of eyeshadow blended on your eyelids
2) Fill up your lashes with full lash coverage to create three-dimensional effect
3) Then patting a sheer cream blusher onto your cheek to highlight the glam point of your face contour
4) Finish with a nude lipstick.

Before Korean woman start to put on makeup, they are known to has a long list for skincare products to put on their face everyday. And Mr Kim said that makeup itself is made up off dry powder therefore it is important to keep our skin moisturize. Therefore Etude House has introduced 2 skincare line which targets for two different skin concern that will prepare the skin before makeup.

Collagen moistfull range that supplies moisture and collagen to repair damaged collagen structure and tighten complexion. This Moisture + Tightening care line alleviates dry skin and strengthens derma structure with Baobab Tree extract and Marine Collagen.

Etude House Moistfull Collage Range Price
Moistfull Collagen Smoothing Ampule Primer - RM 59.90
Moistfull Collagen Essential Massage - RM 49.90
Moistfull Collagen First Essence - RM 71.90

While Pure joy Skin Care Series is a revolutionary skin care technology specially design for dry and sensitive skin with powerful blend of Quinoa, Calendula, Chamomile, Purslane, and Phyto-Oligosaccharide, each work in pair perfectly to instantly hydrates skin and optimize skin natural defenses, leaving the skin no option but with exceptional touchable baby-soft skin like never before!

Pure Joy Skin Care Price
Pure Joy Calming Toner - RM42.90
Pure Joy Nourishing Lotion - RM 42.90
Pure Joy Restorative Cream - RM 49.90

Etude House Golden Ratio Face Glam create sculpted contour make-up base with the perfect combination of dual liquid and cream highlighters: Cream brighter ideally use as eye base to elongate your dark theatrical eye contour, starting from the outer corners blending inwards. It is cream base texture catches the loose colored shadow that may fall and smudge your foundation, creating an absolutely vivid and luminous effect in all day lasting.

Mr Kim suggested to use the cream highlighter to highlight cheekbones, chin and t-zones area and put on liquid highlighter to your T & C zones, cheekbones and eyes for luster and subtle pearl expression.



Etude House Golden Ratio Contour Maker is the star product which enables highlighting and shading (i.e contouring job) very easy and fast.



Etude House Golden Ratio Contour Maker unveils a lustrous and translucent complexion with 3 ultimate functions of highlighter + Blusher+ Shading. Formulated with Sebum Control Powder & Coating Pigment, it enhance the adherence of foundation with oil-absorbent powder texture, , while the translucent multi pearl highlights work as a highlighter to splurge on color for your apple cheek with its light-diffusing effect . As a result, your sculpted contour make-up looks absolutely perfectly-blended with superb, mirror-like reflection, shine and luster effect.

And most woman want to bring out the t-zone, cheekbone, chin and side of the nose, therefore must highlight these areas. And shade on headline and cheek lines to create a dimension for the face.

Joyce the makeup artist did a demo on the model.

Dark theatrical eyes are the key essential to create sculpted contour make-up speak for this season. Etude House Golden Ratio Tear Drop create depth to the eye contour with three exceptional natural earth tones of natural gold, brown and grey shade, each come with Loose Pearl Powder supplies soft touch adhesion in which to catches the loose colored shadow that may fall and smudge your foundation, thus create a solid smoky eye accentuation with its light-diffusing effect throughout the day.

Etude HouseLUCIDarling Fantastic Gradation Eyes

Step A – Base Color : Use brush or wide tip to apply base color to upper eye lines and eyelids.

Step B – Point Color : Use wide tip to apply point color to the upper eye crease.

Step C – Highlighter : Use tip to highlight along the inner eye or outer lower lash lines.

Step D – Eyeliner : Use narrow tip to trace upper and lower eye lines.

Luci-Darling Fantastic Rouge and Luci-Darling Fantastic Rouge Gloss

Nude Beige lip color compliments the Goddess Brown seasonal makeup look while Gold Beige lip color compliments the Glam Gold Khaki seasonal makeup look.

This Season Etude House latest Luci-Darling Fantastic Rouge Gloss in Gold Volume#9 supplies a glossy, voluminous lip coverage in pink/orange tone that compliments the overall Golden Ratio product range and makeup look



The complete look of model with the Etude House Golden Ratio range.



Last but not least a picture Mr Kim with bunch of bloggers!

Left to right : Christy , Ju li , Kelly, Pinky ,Wendy , Mr Kim , Me, Cia Wei and Coreen

Mr Kim so sporting and even suggested us to do cute pose..lol!

Our makeup tutorial book on how to achieve the perfect golden ratio look that was provided by Etude House. Need to read all this....

Haha joking, actually it is our door gift from the event! No need to read any book but just use the Etude House Golden Ratio range to achieve the perfect golden ratio look.

Thank you Etude House for your invitation and generous door gift...

Golden Ratio range Price
Golden Ratio Face Glam - RM 49.90
Golden Ratio Contour Maker - RM 49.90
Golden Ratio Tear Drop - RM 29.90
Luci-Darling Fantastic Gradation Eyes - RM 42.90
Luci-Darling Fantastic Rouge (New)- RM 35.90
Luci-Darling Fantastic Rouge Gloss - RM 29.90.

Good news : Promotion on Golden Ratio, Pure Joy and Moistfull Collagen where purchse any 3 products and above, and get immediate get a 15% discount


For more information, visit Etude House website here and be fans in their facebook here

Kanebo Year End Sale 2010 - Discount up to 80%

Location : Kanebo International Salon@Starhill Gallery

Date : 12~14 November 2009

Time : 10am - 8pm

Location : Starhill Gallery, KL S21-25 Pamper Floor, Starhill Gallery, 181 Jalan Bukit Bintang, 55100 KL

Contact : 03- 2144 1218

Location : Kanebo International Salon@Bangsar

Date : 19-21 November 2009

Time : 10am - 8pm

Location : Bangsar, KL, No 16 No Telawi 5, Bangsar Baru, 59100 Kuala Lumpur

Contact : 03- 2282 1218

Click here to check the price report on the earlier same warehouse sale in August 2010


And if you need my service in getting the items, email me at jessying@gmail.com Terms & Conditions applies.

Official launch of Max Factor in Malaysia

I first saw Max Factor products are in Hong Kong Langham Mall, where they have this small counter... however I didn't manage to grab their famous False Lash mascara as was rushing for my sight seeing. So when I was invited to attend the launching of Max Factor launching, I was thrilled! Finally Max Factors are in Malaysia ! And I invited another 2 girls (Sharon and Camie) to join me in this event to share the excitement!

It was held in Luna Bar, Menara Pan Global at one fine evening. The setting of the event was beautiful and I particularly love the setting of the runaway stage.

Do you know that Max Factor was founded in 1909 and it was named after the founder by late Maximilian Faktorowicz who designed the looks of the Hollywood stars of the day such as Joan Crawford , Bette Devis, Rita Hayworth and Katherine Hepburn.

And today Malaysia was Max Factor 75th market worldwide. Even Singapore do not have Max Factor counters yet ! And yes we are so lucky because starting from today Max Factor, a brand of Procter & Gamble will be distributed by locally by StarAsia Malaysia !!!

Max Factor's False Lash Effect Mascara is an astounding new mascara which need no further introduction as it ranked top selling in the global market.

This is so far Max Factor's mascara biggest ever brush combined with iFX brush technology which was designed to dramatically thicken every lash right to the tip, even with smaller lashes, bottom lashes and those in the inner and outer corner of the eyes without clumping or globing ! Sounds impressive right!!! This is the mascara that will give you fake eyelashes effect !

And guess what the mascara only RM66!

Before the event started, Winnie Loo started by doing makeup demo using Max Factor products on one of the model.

Sharon join the fun as well to try out their mascara, which end up she got almost full makeover from Jessie , the counter manager from Lot10

Camie also didn't miss the chance!

As I came in full makeup, the only thing I could try is their Lipfinity . Wow I am impressed with this because this look almost similar with Shiseido MAQuillAGE Rouge Enamel Glamour which comes with a waterproof lipstick and moisturising gloss topcoat. I tried it and honestly the lipstick stain on my lips does not come out after hours of food, drink and wiping off with tissue!

Another thing I try is Max Effect Dip in Eyeshadow. I tried it on my hands it is pigmented and intense. I am going to the counter to check this out one day!

The event started a little bit late due to rain. However Belinda Chee manage to catch our attention by showcasing model/local celebrity doing runaway catwalk with Max Factor makeup, and Jaspal as their official wardrobe sponsor

First was Mizz Nina in vibrant glam look

Melissa Indot in classic glamour look

Jay Menon the Mix FM DJ

Felicia Chin from Hot Magazine

Azniza Anuwi, a winner from MSN Life & Style Max Factor Contest

We are also entertained by amazing Dennis Lau's performance, a very talented violinist

L-R: Winnie Loo, Mizz Nina, Fabio Stefani, Julia Wong, Noe Saglio, Melissa Indot, Jay Menon.

Then came to a time where the VIPs are invited to cut ribbon to launch this event, however the ribbon was actually replaced by eyelashes instead and the VIPs tossed it away after cutting it,saying no to fake eyelashes!

Drawing parallels between Malaysian icon and one of make-up's renowed brands, a projection of Max Factor was held in Menara KL as a canvas for 2 hours.!! Wow..nice right... Max Factors has invested so much in their launching!

Here also Winnie Loo, the Chief Creative Director of AcutAbove was selected to be the make-up artist for Max Factor.

She shared her make-up tips and did a live demo on guest model Nardine Ann the recent 2010 winner of Miss Universe Malaysia. Winnie used the latest False Lash Effect Mascara to create a stunning and voluminous eyes for Nardine by giving her a truly impactful, spectacular and dazzling lashes. And yes Nardine was absolutely gorgeous that will make our head turn 360 degree !!

Some of the celebrities that I have met

With Xavier

With Edmund

With sexy & friendly Chermaine Poo

Last but least , a picture of myself with False Lash Effect Mascara board!

p/s: Thanks Camie for this picture

Our goodie pack !!

2 vouchers to attend Max Factors Exclusive Mechanic at the stated location .

Mid Valley Megamall (1-7 Nov 2010) at East Entrance Atrium
The Curce Shopping Mall (3-10 Nov 2o10) Centre Court

ALERT: BUY 1 FREE 1 FALSE LASH MASCARA EFFECT AT THIS 2 LOCATIONS ON THE STATED DATE! which means if you share with your friend, each of you get the mascara at RM33!!! T&C applies, while stock last!

My goodies ! Yes its mine, everything in full size!!! I will have fun time playing with these babies!

Max Factors Miracle Touch - Liquid Illusion Foundation
Max Factor False Lash Effect Mascara
Max Factor lipstick
Max Factor Lipfinity
Max Factor Trio eyeshadow

Now I can say bye-bye my fake eyelashes and say Hi to my new eyelashes !

Max Factor is currently available at counters in
Sunway Pyramid Parkson
The Curve Metrojaya
Isetan Lot10 (remember to look for Jessie, the friendly counter manager!)
And there will be more counters will be set up as time comes.

My Dream comes True - I am in Nov Female magazine!

am in page 204, Female mag Nov edition!

2 months ago, Wan Lee a freelance writer with female magazine email and asked me if I am interested to be featured in their November 2010. I jumped in joy and say YES! Although I have the first interview with Oriental Daily a while ago in August, but to be featured in Female Magazine is totally every woman dream! I do not think I am that famous or have like really huge stash of beauty products like some of you here, but this time around I am just lucky to be selected!

So when the days come (approximately 2 months ago) my lovely sister and I put everything (yes everything) in a super XXL luggage bag and dragged it into the cab and brought the the shooting location to show the Female Mag team. Gosh, the luggage bag was so heavy.. I was so scare to be robbed half way... and I reaslise something, if there is fire in my house, I think I need a trolley to save all my beauty collection!

So when I reach there, there are 6 others girls there.. so I waited my turn.. do my makeup and photo shoot.. although waited for a while. The short waiting period make me felt like I have waited for hours, I am very anxious as this is first time going for official photo shoot , all the arrangement looked so professional. After few hundred photos being snapped, finally the photographer and editor said okay... they got the right picture of me.. Now I know how hard is it to be model.. and for the photographer to get the right shoot.. as everything in the picture matters!

So here is it, I am very honour to be selected to be interviewed in Female Magazine to show my skincare stash, thank you Female for this opportunity! However I am not going to tell you what is my interview about.. you gotta buy the Female Magazine November edition to find out more ! And the magazine itself has so much interesting and new beauty & fashion tips to share! Check it out!

I believe in miracle, never thought I will come so far :)

Thank you all my family, friends and readers ( and of course Female Magazine) because you make my dream comes true!