Wednesday, May 9, 2012

Shell Helix Launches New 2012 Range Of Motor Oils and I'm getting my first ride in Ferrari!

*Car for illustration purposes only*

I am a car driver, are you one as well?

If you are, then this is something for you to read because it something you will definitely need to buy & feed your car!

Recently, Shell Malaysia has introduced a new enhanced portfolio of Helix motor oils for 2012 to include a brand new ‘Fuel Economy’ product to meet a growing market demand for higher fuel efficiency and upgraded its two best-selling products to meet the needs of discerning car owners like you and me! The complete Shell Helix product line-up now comprises seven products -- Ultra, HX7, HX7 E, HX7 Diesel, HX5, HX5 E and HX3.

The new Shell Helix HX7 E engine oil is formulated with special synthetic base oils and friction-reducing molecules and has low viscosity at low temperatures. This means that it will be thin enough to flow during morning start-ups and thick enough to protect the engine’s metal surfaces from friction when it is hot. Featuring Shell’s special Active Cleansing Technology, the new Shell Helix HX7 E is also able to effectively remove sludge and resist degradation throughout the oil-change interval. The results are lower fuel consumption and a smoother and quieter drive. For example, the new Shell Helix HX7 E has been proven to offer up to 288 kilometres extra a year in petrol savings. (Compared with 15W-40 conventional mineral oil and based on 16,000km per year for a petrol powered car.)

p/s: No wonder my bf & mum used Shell motor oil for this reasons, according to them it is one of the best in the market... and I am not paid for saying this!

In addition to the new product, Shell Helix Ultra and Shell Helix HX7 have also been further improved and now offer performance that exceeds API SN, currently the highest specification in the market. In extensive and stringent tests, both products have consistently shown higher levels of performance, such as for engine cleanliness, compared with the previous API SM performance standard. They were also able to demonstrate compatibility with certain engine seals to help to prevent oil leaks.

Ms Chia Uen Li, Cluster General Manager, Shell Lubricants SEA-South said the Shell Helix range of motor oils was developed for proud car owners who want only the best for their cars.

Ms Chia said that for many Malaysians, the car is a major investment and, often, an indispensable part of life. At Shell, we have been able to leverage on our technological leadership and our six-decade partnership with Ferrari in Formula One, to develop products and technologies for the race track that could then be transferred to the road. We believe this is why proud car owners choose Shell Helix.

At the sharing session, Ms Chia further said that at Shell also shared that the new Shell Helix range now has a product to cater to every need, which reflects the company’s clear understanding of today’s market. She said while we have further enhanced our flagship Shell Helix Ultra and the Shell Helix HX7 to meet the exacting performance requirements of the new generation of cars, they have also expanded the range with the new Shell Helix HX7 E to meet the needs of those who value fuel economy and efficiency above all.

Group picture.

The retail prices for the new Shell Helix range of motor oils are as follows:

To help consumers better appreciate the benefits of the enhanced Shell Helix range of motor oils, Shell has leveraged on its long-standing technical partnership with Ferrari to launch a new global television advertising campaign called ‘Supercars’ that will transport proud drivers into a world where every car on the road is a Ferrari supercar. The campaign, which is set to debut in Malaysia on April 16, 2012, asks viewers to feel the same level of pride in their own vehicles by choosing Shell Helix.

This Supercars commercial will draw on the emotion of drivers worldwide by showcasing multiple beautiful Ferrari GT cars in stunning locations around the globe. Shell Helix understands the passion people have for Ferrari and want all drivers to feel the same pride as a supercar owner no matter what car they drive.

Thanks to the fantastic people in Shell Malaysia, members of media are giving an unforgettable ride in the Ferrari California on the Sepang race track!

Do you know the Shell Helix Ultra is the only motor oil recommended by Ferrari because it delivers Shell’s ultimate cleansing power, helping engines achieve maximum performance and protection, while maintaining fuel economy.

Sharon & I dressed in red that day , a perfect match for Shell & Ferrari :D

I was excited in getting my ride! Was told must put on helmet for safety reason! You know Ferrari is a supercar, so can expect it is going super fast!

The ride in California Ferrari was amazing!!!
Thanks Shell Malaysia for this opportunity!

In conjunction with this launch, Shell Malaysia also officially launched the 2012 edition of the exciting Shell Helix Global Promotion, renowned for its ‘once in-a-lifetime experience’ prizes.

This time around, five lucky Malaysians will win an all-expense paid VIP trip to Italy worth more than RM20,000 each in the Shell Helix ‘Get Your Heart Racing’ contest.

The contest from March 15 to May 31, 2012, is open to customers who purchase a four-litre pack of Shell Helix Ultra fully synthetic motor oil or from the Shell Helix HX7 synthetic technology range that includes the HX7, HX7 E and HX7 Diesel. Customers have to count the number of Shell Helix words in an image on entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase.

Fifteen lucky finalists take part in the fun-filled Shell Helix Challenge in July 2012. Five lucky winners will then get to embark on a trip of a lifetime, which includes a visit to Maranello, the home of Ferrari; shopping in Milan; and catching the Italian Grand Prix at Monza in September. For more information on the new Shell Helix range of products and the Shell Helix “Get Your Heart Racing” contest, please visit or visit your nearest Shell station or authorised workshop.

p/s: Out of curosity, what motor oil are you all using for your car?


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