Wednesday, April 16, 2014

NEW : ZA True White EX Skincare Range

 Early this year ZA launched the All-New Za True White EX in Italianese in Gardens. Such a lovely set up!   

 Za True White Ex For a truly brighter skin

The Za True White Ex consists of six products :-

ZA True White Ex Cleansing Foam 100ml - ( RM19.90)
The Za True White Ex Cleansing Foam is a type of cleansing foam that acts gently and removes the dead corneal cells that contain melanin from your skin surface with its rich lather. It gives a cushioning effect to your skin and leads to a brighter, clearer skin, and this cleansing foam is the first step in using the Za True White Ex Range.

ZA True White Ex Toner 150ml - (RM39.90)
Coming in a 150ml bottle, the Za True White Ex Toner is the next step in using the Za True White Ex range. This whitening toner is a moist type lotion that keeps your skin looking translucent and hydrated. The Za True White Ex Toner gives clarity to the skin, leaving a refreshing sensation after each use. Keep your

Za True White Ex Day Cream SPF20 PA++ 40g - RM49.90
Keep your skin moist while protecting yourself against the harmful UV rays during the day. With a smooth after-feel, you’ll no longer feel the ‘heaviness’ on your skin – feel fresh and comfortable all-day long!

Za True White Ex Night Cream 40g - RM49.90
Allow Za True White Ex to work for you while you indulge in your beauty sleep! Use this whitening cream before you hit the sack and wake up to a more moisturized and translucent skin the day after. Its lightweight finishing works effectively and provides comfort

Za True White Ex Exfoliating Clay 100g - RM24.90
The Za True White Ex Exfoliating Clay clogs dullness-causing dirt that clogs pores and also effectively removes dead keratin cells that contains melanin. Use the Za True White Ex Exfoliating Clay once or twice a week to unveil a brand-new translucent and bright skin.

The star of the Za True White Ex series is the Za True White Ex Essence Lotion 150ml (RM54.90). The Smarter 3-in-1 Skin Brightener claims to reduce dark spots and even out skin tone in just 7 days! 

Formulated with the Triple Whitening Ingredients which contains 4MSK, APM and Vitamin C essence (VC-IP), the thick liquid hydrates the skin to give you more translucent skin!

This single lotion promises pronounced whitening and moisturizing effects without the needs of additional essence or emulsion. This lotion is a new type of gel-like lotion that is luxuriously formulated withwhitening essence encapsulated within fine granular particles.

Besides the whitening and moisturizing ingredients, the Za True White Ex Essence Lotion contains Hydrolytic Pearl Protein extract derived from conchiolin, a substance that exists in the layer of Pinctada Fucata (Akoya Pearl Oysters). It is known to demonstrate high effect on anti-aging, skin texture refining and whitening and has been widely used in traditional Chinese medicine. It has also been served as a delicacy or as precious medicine, amulet, antidote, and cosmetics.

Seems like now essence lotion is an IN thing for beauty brand. I have tried Estee Lauder Micro Essence Lotion absolutely love it. Another brand that has essence lotion is Clinique but am not a big fan of Clinique so I'm putting on hold to try it. And looking at ZA which comes under Shiseido group has it now, where the price is so much more affordable I shall try this out soon! 

Triple Whitening Ingredients
Za True White series include both whitening-target ingredients and moisturizing-target ingredients. True White Ex targets to clear dark spots, blemishes and acne marks through its blend of active whitening ingredients - Whitening 4MSK and highly moisturizing spa ingredients to give you soft, smooth and transparent white skin. 

The whitening-target ingredients are formulated with Whitening 4MSK and two derivatives of Vitamin C (APM, VC-IP). Whitening 4MSK is an effective whitening ingredient exclusively developed by Shiseido over 13 years ( I remembered it's the same ingredient used under Shiseido White Lucent Brightening Essence!) . It can inhibit the generation of melanin, accelerate the elimination of melanin out from the skin, even out skin tone and remove marks of dark spots. Together with the 4MSK, the derivatives from the Vitamin C, APM and VC-IP deoxidize melanin and accelerate its elimination, restoring clear and bright skin. 

The moisturizing-target ingredients contain spa ingredients such as Natural Spring Water from the Cazzaro Mountain (Tuscany, Italy), Aquainpool, Glycerol, TMG, Trehalose, and White Lily. These ingredients are known to bring you an extraordinary whitening experience which puts no stress on the skin, just like having a whitening facial spa every day! Besides its floral green fragrance of Tea Rose, blended with the lovely fragrance of Jasmine and the fresh smell of Lilac will surely make your stressful day a better one!

Have you try any of the ZA skincare before ?

It was great to catch up with Mimi (owner of Bag of Love) , me & JQ at the event. My hair is so pretty that time because just had a makeover from Centro Hair Salon that time! 

Za True White Ex series would be available starting March 2014 at leading pharmacy chains, supermarkets and hypermarkets nationwide. Price range RM19.90 to RM54.90.

For more information, visit

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