Estee Lauder Model Search 2011 is ON

Estee Lauder Model Search Contest 2011 returning in late April, Malaysian beauties can have their moment to shine in the glamorous spotlight as well as showcase their beauty and personality to show that they too have what it takes to be an ‘It’ Girl! That’s right – the search is on again for the two winners of Estee Lauder Model Search 2011 where fabulous prizes await, including an all-expenses paid trip for two to Korea!

This time round, the Estee Lauder Model Search Contest 2011 goes Pure Color for its search of its very own ‘It’ Girl. An important element in makeup, colours can make all the difference in how you feel and look, as well as give you completely new looks each time, igniting your beauty and personality. With this in mind, the Estee Lauder Model Search Contest is on the lookout for the two women who embody the spirit of Pure Color – fun, glamorous and modern!

Starting 25th April 2011, the search for this year’s winners takes place with the Estee Lauder Model Search 2011 road shows at respective shopping malls in major cities nationwide. All hopeful candidates have to do is go to any of these Estee Lauder Model Search 2011 road shows and sign up for their chance to win overnight fame as well as prizes totalling over RM240,000. The Estee Lauder Model Dream Team will be at hand to find the women who embody the Estee Lauder Pure Color beauty philosophy: timeless beauty that represents today’s take on allure as well as someone who has the Estee Lauder It factors – confident, modern and elegant.

Like previous Estee Lauder Model Search competitions, two winners will be announced from the two categories:
-Category A for ages 29 and below
-Category B for ages 30 and above.

Subsidiary winners will also be announced from both categories, winning titles such as :
Estee Lauder-Andrews Models Most Promising Catwalk
Estee Lauder-Carven Ong Most Couture
Estee Lauder-Canon Most Photo Perfect
Estee Lauder-Galere Hair Ambassador
Estee Lauder-Miss Smile Korea

Winners of these subsidiary titles will also bring home fabulous prizes from Estee Lauder and the sponsors for the competition.

Open to all female Malaysians between the ages of 15 and 50 or non-residents who will be in Malaysia for the next 12 months, the Estee Lauder Model Search 2011 selection process will take place in eight different locations in six different cities nationwide – Klang Valley, Melaka, Ipoh, Kuching, Penang and Johor Bahru. Held from 25th April 2011 to 10th July 2011, contestants will have to make their way to the road shows at these dates:

25th April-1st May
Metrojaya Mid Valley Centre Court, KL (03 2284 8422)

9th-15th May
Parkson Mahkota Parade Concourse, Melaka (06 282 7123)

18th-23rd May
Jusco Kinta City, Center Court, Ipoh (05 549 5266)

25th-30th May
Parkson 1 Borneo Concourse, Sabah (088 484 436)

8th-12th June
Jusco Queensbay Concourse, Penang (04 641 1108)

15th-19th June
Parkson 1 Utama, LG Oval Concourse, PJ (03 7726 2377)

28th June-3rd July
Jusco Tebrau City, Center Court, JB (07 355 4593)

5th-10th July
Suria KLCC Concourse, KL (03 2382 0600)

To qualify, contestants have to purchase the Estee Lauder Model Search 2011 Package for RM300 that entitles them to an entry form, a full makeover by an Estee Lauder Makeup Artist, wardrobe styling by Carven Couture, professional hair styling by Miko Galere, photography session by professional photographers, one instant A4 photo emulating a magazine cover and RM250 redemption voucher for Estee Lauder products.

The entry forms received from the road shows will then be put through a semi-finals judging round whereby the Estee Lauder Model Search 2011 panel of judges will select from the two categories the 10 best entries from the first six road shows. Professional photos of these semi-finalists will then be uploaded onto the Estee Lauder Model Search 2011 website, www.esteelaudermodelsearch.com.my, for a seven-days online voting competition. The top entry with the most votes from each category will be the finalists representing the location for the Grand Finale.

But wait, there is a twist to the competition, with the Wild Card judges round thrown in to make the search even more interesting. During this round, the judges will select from the two categories four more finalists from the last two locations to join the other finalists in the Grand Finale. And to make up the 10 finalists, the judges will also make their final selection from the overall semi-finalists from all locations, picking their top favourite for each category.

From there, the finalists will be given a two-day catwalk training by Andrews Models’ professional catwalk experts. They will then showcase their catwalk and modelling ability as well as their beauty, elegance, confidence and style during the Grand Finale held in Suria KLCC Concourse on 12th July 2011. The Grand Prize winners from both Category A and Category B as well as the subsidiary titles winners will be announced at the exciting and star-studded Grand Finale.

Selecting the 10 finalists will be a gruelling process, which is why Estee Lauder Model Search 2011’s panel of judges consists of industry experts who know what it takes to be a winner and will be able to find the two shining stars the be the Grand Prize winners. The judges are Katrina Liew, Brand General Manager for Estee Lauder Malaysia; Erra Fazira, award winning actress and singer, Andrew Tan of Andrews Models; designer Carven Ong; Miko, the talented hair stylist and founder of Miko Hair Studio & Academy; Mr. Yun Jaejin , Managing Director Korea Tourism Organization Kuala Lumpur office, Brunei and Philippines; Simon Wong, Director, Imaging Communication Products Division of Canon; and Aaron Lee, noted fashion photographer of Myth Studio.

AMAZING PRIZES AND FABULOUS OPPORTUNITIES!

The winners for the Estee Lauder Model Search 2011 will take home fabulous prizes worth RM51,500 plus opportunities of a lifetime. Both winners from each category will take home Estee Lauder products worth RM12,000; an all-expenses paid 6D/4N health and beauty tour package for two to Korea worth RM8,000; a six-page beauty spread in Cleo, Cosmopolitan, The Malaysian Women’s Weekly and Cittabella; two Carven Ong creations worth RM4,600; a model’s portfolio from New Look Photo Studio worth RM2,000; a Miko Hair Studio voucher worth RM1,000; Andrews Models modelling classes worth RM2,500; and a Canon Digital Ixus 220HS camera worth RM1,000.

Meanwhile, the winners of each subsidiary titles will take home prizes just as fabulous including a year complimentary hair styling services worth RM12,000 at Miko Hair Studio and the chance to be its hair ambassador for a year (Estee Lauder-Miko Galere Hair Ambassador winner), a chance to appear in Carven Ong’s fashion shows and advertisements (Estee Lauder-Carven Ong Most Couture winner), a magazine beauty spread (Estee Lauder-Canon Most Photo Perfect winner) and so much more! The other finalists won’t go home empty handed either as they take home an Estee Lauder product hamper worth RM1,000 each.

Even the public stands a chance to win prizes from the Estee Lauder Model Search 2011. Two online competitions will be held – the first to guess the correct location winners will each win an Estee Lauder fragrance and one personal makeup lesson worth RM200 while the first to guess the correct Grand Prize winner will win RM1,000 worth of Estee Lauder products.

Who will win this year’s coveted title of the Estee Lauder Model Search 2011 Grand Prize winners? Find that out at the Estee Lauder Model Search 2011 Grand Finale on 12th July 2011, Suria KLCC Concourse.

Get into the excitement of the search as well by voting for your favourites and you too could stand a chance to win fabulous prizes! All this and more happening at the Estee Lauder Model Search 2011 where the search for the women of Pure Color is on.

For more information, log on to www.esteelaudermodelsearch.com.my or call the hotline at 011 1923 3878/879.

Review : Estée Lauder CyberWhite Brilliant Cells Skincare range

I was given a set of Estee Lauder CyberWhite Brilliant Cells skincare samples to review last month. Been using it for almost 3 weeks plus and finally now I could share with you girls how I think.

Estee Lauder Asia Research team conducted an extensive study on , unprecedented study to understand the physiology of Asian skin and what affects its overall tonality. They found that not all (dark) spots are created equally and they discovered 4 key factors that caused dullness and discoloration are dehydration, uneven skin texture, disorganized collagen and poor microcirculation .

There are 5 steps in Estee Lauder Comprehensive, Full Spectrum Brightening System which was formulated for the unique needs for Asian skin, addresses ever key factor that contributes to overall skin dullness while every key dark spot is brightened, providing skin a translucent luminosity that seems to radiate from deep within.

Step 1 : Cleanse

Estee Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Cleanser 125ml -Rm140

Description
Ultra-gentle skin cushioning foam that thoroughly eliminates the impurities from skin without disturbing its protective moisture barrier. Helps awake skin's youthful glow. Skin looks incredibly clean, fresh and clear

A foam cleanser is supposed to be lather up before putting in our face because we suppose to rub it gently on our face with the lather and it will clear off the dirt, oil and cleanse up the pores.

Tips how to foam up your cleanser

1) Take a pea size and place it at your wet palm
2) Add a few drops of water and start lathering by rubbing between your palms slowly
3) Repeat 2nd step, and by this time the lather will build up. Repeat the steps until you get the foam that you desired.
4) After that apply the foam on your face evenly and then using the foam to gently massage in on the face for 1 minute before rinse it off with water

The foam is fine, does the cleansing job properly and my face don't feel tight after cleansing. However do note that this cleanser comes with a strong smell of fragrance scent.

Step 2 : Prepare
Estee Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Lotion 200ml for RM160

Description
An instant of refreshing hydration infused with advance brightening technologies. Softens, soothes and conditions skin. An essential step that prepare skin to receive the full benefit of the entire CyberWhite system so that it looks flawless, luminous, and unbelievable bright.

After cleansing, the instruction to use this is to gently pat on face using cotton pad and avoid eye area. Once the lotion is pat on the skin, it took a while for the lotion to be fully absorb into the skin. I felt my face more moisture after patting the cotton wit lotion on my face. However do note that by patting too much, it will make the face feel sticky for a while. This lotion also have strong fragrance scent.

Step 3 : Repair
Estee Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Essence 30ml for RM350


Description
The silky, opalescent serum is formulated with the most advanced anti-spot and skin-illuminating that work in synergy to help your skin regain and maintain unprecedented level of clarity, translucency and radiance.

It comes in non-greasy lotion type and absorb into my skin as soon as I spread it on my face. I have used this serum alone for the past 3 weeks and my colleague compliment that my overall skin complexion looks brighter and moisture. And apparently my neck looks slightly a bit darker compare to my face now. However I have yet to see my stubborn pigmentation are getting lighter although my overall face complexion looks brighter and moisturize now.


Note : Since I was given a full size to try, will continue using this and update if there is any changes.

Step 4 : Moisturize
Estee Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Creme 50ml for RM245

Description

Deep down hydration and extra comfort in a luscious, skin nourishing creme. Helps to rebuild skin's moisturise barrier. Absorb easily so skin feels smoother, supple, looks luminous and more even toned.

The moisture creme is rich yet its light in texture and smooth upon application.



The creme does not absorb into my skin immediately after application hence I use the creme and massage it into my skin. I took only used a pea size and massage it on my whole face. The moisture cream is very hydrating and it is more suitable to use at night and if you long hour staying in air-conditioner room most of your time. My skin feel hydrated in the morning when I put this at the night. And if I used this creme at day time (without staying in the air-conditioning room), my face get a bit greasy at the T-zone area.

Do note that under this range, the moisturizer comes in 2 texture, the one that I tried is creme and another is milky lotion (100ml for RM210) which I did not get to try. I think this might be a better choice for me as the creme is too rich for my skin.

Step 5 : Protect

Estee Lauder CyberWhite Brilliant Cells Full Spectrum Brightening UV Protector SPH 50/PA+++ 30ml for

Description
Super-sheer, extra gentle and fast absorbing. Empowers with anti-oxidants and soothing anti-irritants, it instantly illuminates while creating a smooth base for makeup to glide on.

The sunblock is lotion type and comes in white color.

The sunblock easily absorb into the skin without leaving any trace of white cast after application. And its a non-greasy lotion that feel comfortable on the skin.

Overall Comment: This CyberWhite Brilliant Cells series is not the normal brightening/whitening range (which is usually a bit drying on skin) because it provides very good moisturizing effect on top of the brightening/whitening effect. I do see my skin getting brighter and application of makeup is much more easier as skin are properly hydrated ( or I will say over-hydrated/moisture!!). Furthermore, I received compliment from my colleague one day after she was staring for me like few minutes that my face is fairer than my neck!!! Well I must admit that sometimes I forget to apply the serum on the neck! However there is one thing I need to highlight here, that the range is too moisturizing for some people and I happened to be one of them, because too my horror I am having breakout at T-zone and some parts of my face after continuously using it for more than 3 weeks . So when I stop using the range for a week for now, the skin goes back to normal ! So what I do now is either I using it alternate days the whole range, or I just just the serum solely mixing it with my other skincare.

Note : This skincare range comes with a strong fragrance which comes from a mixture of apple & juicy apricot, iris, rose and Muguet, sandalwood, mosses and musk which suppose to create relaxing and calming notes to help reduce any stress.

And also just to highlight under this post that Estee Lauder skincare Asia Research team introduced NEW CyberWhite Brilliant Cells Full Spectrum Brightening Powder Makeup SPH 25/PA+++ to be part of existing CyberWhite Brilliant Perfect Makeup collection which consists of Advanced Brightening GelCreme Makeup SPH 21/PA+ , Extra Brightening Concealer SPH 35/PA++ and Extra Brightening Loose Powder SPH 15/PA++


The NEW CyberWhite Brilliant Cells Full Spectrum Brightening Powder Makeup SPH 25/PA+++
Light-difussing, rosy-pink soft-focus pigments to help neutralize and prevent dullness, while minimizing visible imperfections, such as dark spots and uneven skin tone. Available in six shades, its stated to be sweat and humidity resistant, offering full, buildable coverage, stay true color, and a flawless, natural finish is sold at the counter for RM140 (refill) and RM48 (compact case)

p/s: I have yet to try this, will update once I try this :)

Estee Lauder Exclusive Pre-view Cyberwhite Brilliant Cells Workshop

Exclusive Pre-View Workshop: Asia #1 Skincare Brand presents the ONE Solution for truly spotless and brilliant skin through CyberWhite Brilliant Cells Workshop.

Exclusively for our Facebook fans, aged between 25 - 35 years.

Limited to the 1st 30 respondents.

To participate,

Kindly email gyap@my.esteelauder.my your Name , Age, NRIC, Occupation and current skincare.

Please read the e-poster for more info.

We look forward to seeing you there!

More information , please check Estee Lauder's facebook here.

Estee Lauder 2010 Holiday Style Promotion Booklet

Although I swatched on all set however no picture can be taken in the mall, therefore only after purchasing my Coach set I took the color that I swatched earlier on. Therefore color maybe faded and unclear, sorry!

I got this red set, check out my haul here!


Red color swatch

Gold set swatch

Silver color set swatch