Schwarzkopf Entered into Malaysian Retail Market starting June 2012

Have you seen this logo before ? Well it's Schwarzkopf logo. I am a big fan of their professional styling product namely Osis+ Curl for many years as it gives me soft that gives me very light & natural hold of my curls.

More recently Schwarzkopf has decided to enter into retail market in Malaysia and it's a definitely a great news to share with all of you out there as now we have another choice for more affordable hair products and I hope the retails product quality is as good as the professional range!

L-R : Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager

Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore said that the symbolic lively act of bubbles emerging from an oversized figure of shampoo bottle was a meaningful indication of the brand's refreshing beginning as the brand aims to offer premium yet affordably priced products to the consumers nationwide. He said previously, the brand's salon professional hair care products are marketed to highly regarded professional hairdressing salons at premium rate and now they wish to expand Schwarzkopf’s business and brand presence by reaching out to the masses. The plan to go into retail stores will certainly strengthen the brand's status as a major player in the industry. He said that Schwarzkopf aim is to offer consumers with high quality products at affordable prices. At this moment, the Schwarzkopf retail brand is available Germany, Australia, New Zealand, Thailand and China. And in Thailand, Schwarzkopf ranks 1st in the retail hair colourant market.

Schwarzkopf retail brand for day to day care range offers a range of shampoo, conditioner and treatment under the brand Extra Care series. The Extra Care range of products is powered by the most innovative core technology - Liquid Keratin, a highly effective hair repair technology. Where conventional hair repair simply places a coat over the hair to give it a healthy appearance, this new technology actually fills the gaps in the hair cuticle, repairing hair from the inside to the surface using hair identical particles.

There are five sub-lines to suit different haircare needs which are :-

Hydro Collagen

Ultimate Repair

Anti Dandruff

Shea Cashmere

Q10

Besides the hair care regime products, Schwarzkopf also offers attractive colouring products and there are two complete line-up of Freshlight and Palette, with the choices from grey covering naturals to vibrant, intensive shades.

Freshlight which has super cute packaging is originated from Japan, features immensely popular shades of hair colours that are young and trendy. Instead of featuring colour shades on conventional female models on the packaging, Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™. Freshlight is available in both crème and foam type application. The crème coloration comes in shades of Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink. For the foam application, the shades comprises of Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond.

Under the brand Palette, there is Palette DELUXE Intensive Oil Care Color – the first permanent coloration enriched with 7 oils (Marula Oil, Argan Oil, Sesame Oil, Almond Oil, Olive Oil, Apricot Kernel Oil and Macademia Nut Oil) for a new dimension of nourishment, shine and colour richness. Besides, Palette also offers a caring colour crème enriched with natural Gelée Royale, called the Palette Intensive Color Crème, for a fascinating color sensation exceptionally rich in essential nutrients.

Besides that Schwarzkopf retail range also offer styling product under Got2b, where they are Chaos Fibre Gum, Playful Matt Paste, Rockin’ it Strong Styling Wax, Freeze Up Styling Gel and Guardian Angel Straightening+Iron Spray.

It is announced at the launch that, all these products from Schwarzkopf retail brands will hit the shelves of pharmacies, hypermarkets and supermarkets nationwide from June 2012 onwards with price ranges from RM 7.90 - RM 37.95.

Pretty & Friendly Ms Nadia Heng who is the Miss World Malaysia 2010 with the Schwarzkopf Extra Care Ultimate Repair Shampoo

Lavin Seow – Celebrity Guest Model

L- R – Mr, Gary Gan, Schwarzkopf Trade Marketing Executive, Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager

The models with , Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore)

Do check out Schwarzkopf retails range and let me know which are your favourite?

For further information, please visit www.schwarzkopf.com

Review :L'oreal Professional Mythic Oil Milk for fine hair

L'oreal Professional Mythic Oil Milk is ideal for fine hair, it's protein-rich milk spray strengthens and reinforces hair. It is made from Royalatin (derived from Royal Jelly, rich in antioxidant and B complex vitamins) and Passiflora Oil (rich in Vit C, Calcium and Phosphorous).

Comes with a spray dispenser

Texture : White Milky

Scent : Pleasant flowery scent

Tips to use & how it works:

Post Shampoo Detangler : Added moisture for smooth detangling

Pre-Blow Dry Condition : Delivers shine, softness and anti-frizz protection

Finishing Spritz : Added softness improves the appearance of split end

Review of L'oreal Professional Mythic Oil Milk: I started trying out this and the first thing I noticed is the lovely scent once I sprayed on my hair... it's so nice and that makes me keep spraying ! It feels extremely light on my hair like as if nothing has been applied. As much as I like the scent, I don't think it works well to de-tangle my hair after I towel dried my hair or de-frizz it after I blow dry. However the spray dispenser is quite useful and easy to use especially right after I blow dry my permed hair, for keeping my permed hair shape in place while providing a little bit moisture kick on it as a final touch up. And if you have fine & quite healthy hair, you might want to try this to maintain your hair condition! I still prefer the Rich Oil formula (click here to read review) which nourish my dry & damaged hair.

L'oreal Professional Mythic Oil - Milk is selling at RM75 for 125ml at L'oreal authorised hair salons.

p/s: I have gave this to my friend Amelia to try and will get her reviews on this too and add on if necessary

Review: L'oreal Professional Mythic Oil in Rich Oil formula - Finally get to say Bye Bye to my bad hair days!

How often you wake up and realised that you have a bad hair day ?

I have that almost everyday, all thanks to my constant effort of beautifying my hair by perming, colouring, highlighting and even bleaching! I learnt my lesson hard and now I am more careful and dilligent in taking care of my hair! As much as I like how my hair is permed and coloured I am now more concered about what hair products I used and are suitable for my hair conditions.

Back in February I was given L'oreal Professional Mythic Oil (for all hair types) to try and I was skeptical to use it at first because hair oil like Liese and other few brands never seems to work on me, and it usually gives you this greasy & heavy feeling after you apply it and not really helping the hair that much. But once I tried this Mythic Oil, I was or I am in love with it and there is no turning back because despite it being an oil it felt so light on my hair and it makes my hair feel so smooth and manage to keep my frizzy hair at bay! And now I know why 3 Mythic Oil products sold every minute worldwide!

So I was quite excited to try out another 3 different formulas of Mythic Oil when I was given for review and they are are L'oreal Professional Mythic Oil in Milk, Rich Oil and Colour Glow Oil and each of these targets different hair types and concerns.

My current hair condition : Dry, frizzy, lacks of shine, unruly and tangling hair

And looking at my hair concern I decided to try L'oreal Professional Mythic Oil- Rich Oil first which comes in transparent plastic bottle. Anyway I read that L'oreal Professional introduced new Mythic blow-dry services, inspired by ancient beauty traditions, passed through time and filled with Oriental indulgence. If you have used any other hair oil before, you will realised that we can only used it after you have blow dry your hair and not before that! But Mythic Oil can be used before or after we blow dry our hair and it is for different results!

L'oreal Professional Mythic Oil- Rich Oil has the richest nourishment formula among all, it has consists of taming and anti-frizz effect.

The two key ingredients that are being used here are:-

Rice Bran Oil : intensely moisturises and replenishes unruly hair for restored sleekness

Argan Oil: Rich in Vitamin E and essetial fatty acids, Argan Oil deeply nourishes rebellious hair.

Looking for the lists of ingredients, they are not only FREE from paraben, silicone and mineral oil ! And it is made in Spain.

Comes in pump dispenser, only one pump is needed!

Texture : Rich & clear colour oil

Scent : Very pleasant scent

Usage Tips to see different results:-

Pre-Blow Hair Dry Constructor : Essential preparation for Mythic Oil Blow-dry and Oriental Odyssey services. Apply one pump after you towel hair dry your hair and before you blow dry your hair.

Finishing Touch & Sparker : Increases shine, suppleness and softness with long-lasting anti-frizz protection. Apply another one pump after your blow dry your hair or style them, apply at the tip of your hairs with your fingers for final touch.

Review of L'oreal Professional Mythic Oil- Rich Oil : I only pumped out 1 pump and warmed my hands before using it. I combed through my hair with the oil on my hand and not touching the scalp area. After that I felt that my hair absorb the Mythic Oil -Rich Oil like within a minute. I then continued blow dry my hair and when I am finished I applied another pump of it to my hair tip with my fingers just for final touch. Once again it absorb pretty fast and leaving my hair tips not feeling oily. I combed it through and it is smooth and actually help to detangle my hair. I really like how it fees light and does not weight down my hair while keeping my frizzy hair at bay. I have discovered that I did not have any splits ends at all since I started using them even though I just recently korean permed my hair two months ago. And I think my hair looked more shiny and manageable. And compared with the L'oreal Professional Mythic Oil original formula for all hair types, this Rich Oil formula is thicker and richer and gives better moisture to my hair and more suitable for my current hair condition!

I like it when I applied this the night before after I showered, my next day morning hair was soft and so easy to comb through!

I like how I can comb through my hair with my fingers!

No more bad hair day anymore! YAY!

I am endorsing my approval and really recommending this L'oreal Professional Mythic Oil - Rich Oil to all of you who have damaged & unruly hair. It makes my life hair so much easier, seriously! Trust me when I said good, it's really good!


L'oreal Professional Mythic Oil - Rich Oil is selling at RM75 for 125ml at L'oreal authorised hair salons.

p/s The other 2 formulas such as Milk & Colour Glow Oil review will be posted seperately soon because this Rich Oil formula deserved its own review post!

Prolonging the Beauty of Salon Treated Hair with Keratinology by Sunsilk

(Pic from google search)

Everytime I stepped out from the salon, I felt I'm Rapunzel because my hair is perfect the way I wanted. But after few weeks, it is not the same anymore... I wonder why?


Deborah Henry the emcee at the media launch Keratinology by Sunsilk said that the reason we often step out of the salon only to be faced with difficulty in keeping the beauty of salon perfect hair at home is because our hair undergoes scientific alteration at the salon and is more prone to damage afterwards. Consequently, the loss of salon effects is inevitable.

Hugo Verkuil, Marketing Director, Malaysia and Singapore, Unilever (Malaysia) Holdings Sdn Bhd

He said that "Hair is often weakened through chemicals used salon treatments. Oftentimes, this condition is intensified with daily styling that causes loss of protein and tiny surface imperfections appear. These small openings allow the entrance of free radicals that effects the deterioration of hair fibres. Over time, this process becomes the culprit behind fading beauty of exquisite salon style causing hair to look lacklustre and lifeless. This is known as ‘The Infinite Cycle of Beauty’.

“With a deep scientific and professional understanding of how hair behaves, Unilever recognises the need for a solution to help women win their battle in maintaining the effects of their salon treated hair and express their personal style. Keratinology by Sunsilk is designed to take women from the salon chair and maintain their hair in its most beautiful and lustrous state. The range complements the anatomical changes within the hair structure especially after salon treatments,”

The revolutionary formula ensures no hair is left untouched, catering to for all hair types whether it has been coloured, permed, professionally straightened and even on hair which has naturally become damaged over time.

Keratinology by Sunsilk keeps hair’s cycle of beauty alive by reinforcing its natural strength and shine.

Ashlee Ng, Marketing Manager for Hair, Malaysia & Singapore, Unilever (Malaysia) Holdings Sdn Bhd

The secret to maintaining a gorgeous mane lies in protection and nourishment. The Advanced Reconstruction Program has been created using revolutionary Pico Technology™ that enables pico-nutrients and keratin complex to penetrate deep within the hair cortex, to nourish and reconstruct hair. Own shiny and healthy tresses well beyond the salon chair for longer and experience a total hair metamorphosis by adhering to a hair care regime that complements the hair’s cycle of beauty.

The creation of Keratinology by Sunsilk is deeply rooted in this understanding of consumer trends, augmented by their proficiency in product formulation.



Therefore Keratinology by Sunsilk encompasses home hair care ranges customised for tresses that have undergone different chemical treatments to deliver long-lasting salon perfection. The premium hair care range consists of three variants – Advanced Reconstruction, Korean Bounce Therapy and Sun Kissed Colour Therapy ranges to prolong the gorgeous styles of salon treatments.

Keratinology Advanced Reconstruction Program

Revives shine and reconstructs hair, while simultaneously repairing damage and replenishing moisture to prolong the beauty of salon treated hair. Recovers up to 1 year of accumulated damage in 5 days.

KerationologyKorean Bounce Therapy

Luscious, healthy and soft curls that add bounce to hair can be retained with the new Korean Bounce Therapy. It is designed to nourish every inch of hair, right down to the fragile perm tips of hair.

Keratinology Sun Kissed Colour Therapy

Gives intense long-lasting vibrancy and shine to women with the latest colour treatments, including 3D of high and low lights.

Group picture with the models

Group picture with celebrities that came to support the event.

Myself with the product range

Keratinology by Sunsilk range is available at leading retail pharmacies and is priced quite affordably from RM17.50 to RM32.90. Each shampoo, conditioner, mask and overnight treatment with a first of its kind Head Protector Spray Anti Frizz with UV Filter and Dual Treatment Shots is combined to lock your style and bring life to your hair for a salon-like finish every day.

I will be trying this range Keratinology Advanced Reconstruction program soon after I finished with my current hair products. And reviews will be up soon after I tried them for few weeks at least. Hope by that time I will have Rapunzel's hair.

So have any of you tried this range ? Do share with us here .