Friday, October 23, 2015

Astro Go Shop Malaysia’s first 24 hour multiplatform Mandarin home shopping channel!

Just few days ago Astro has just launched Go Shop, Malaysia’s first 24 hour multiplatform Mandarin home shopping channel, now available in Chinese on Channel 318 and BM on Channel 118 (Astro and NJOI), Astro On The Go, plus Go Shop’s online and mobile platforms, enabling more Malaysians to shop anytime, anywhere 24/7 via any mobile, tablet and PC of their choice. 

Astro Go Shop Mobile App available in Apple & Play store.

Astro Go Shop website

Mandarin Channel 318 is the second channel from Go Shop. First Go Shop Channel 118 in BM launched in January 2015. Go Shop is now launching Channel 318 in Mandarin, building on the success of Channel 118 in BM. 

To date, more than 500,000 products have been ordered from Go Shop (May – July 2015) , from 250,000 Malaysians to date. Go Shop derives 20% of it’s purchases from e-commerce and mobile commerce in the first half of the financial year ending 31 January 2016. These numbers are set to grow even more with the launch of Go Shop in Chinese, thanks to the fun and seamless shopping experience that Go Shop is known for.

Astro Go Shop carefully selects only the best from each product category (beauty, health and wellness, home appliances and kitchenware, living, sports and leisure, digital, and many more) based on market research to ensure relevance and high appeal to the market segment. Customers have peace of mind knowing that each product bought from Go Shop is authentic (original products only!). Shopper also enjoy 10-day return policy and product warranties, where required.

Once they have selected the products of their choice, customers may call its 24-hour toll-free number, 1800-82-0088, to place their orders with Personal Go Shoppers (Malay, English or Mandarin-speaking) or they can complete their orders online. 

Also for peninsular buyer enjoy free shipping via GDEX express with 2-5 working days delivery time! Not only that, with multi payment options available including COD, online bank transfer, credit card, debit card and even 0% Easy Payment Plan!

Mr Henry Tan, Chairman of AGSS and Chief Operating Officer, Astro said that “Malaysians expect a fully immersive shopping experience, whether it is on TV, through the web or their mobile. 

Astro believes that with products demonstrated by hosts that are local Chinese and trained to sell via TV, it will help customers understand the features and benefits of each product would create a truly engaging, convenient and delightful experience to be enjoyed anytime, anywhere on multi-screens. 

Go Shop is also set to benefit from Astro’s reach of Malaysian customers. According to Mr Tan, "Through our rich cross-media assets, AGSS has an unrivalled potential reach of 4.6 million households or the top 65% of Malaysians. Nationwide customers have enjoyed the experience of Go Shop in Bahasa Malaysia since 30 January, and we are now extending our reach to the Chinese community with Go Shop in Mandarin."

Channel 318 Go Shop appointed 2 local ambassadors from MY FM ‘ Gan Mei Yan (MY and Jason Phang and 7 local TV hosts to run the shows! There are TV host and producer Ho Hai Chyi, dance choreographer and Astro Talent Quest 2003 runner-up Ezen Chan, former AEC news anchor Jenny Lim, Miss Astro Chinese International 2010 winner Emily Yap, actress, TV personality and radio announcer Emely Poon, MY FM radio host Catherine Ang and former copywriter and working mother Lim Ying Ling. 

At launch, Go Shop Channel 318 will offer 32 products including eight (8) new items specially selected for the Chinese audience. By November, the online and mobile platforms will offer 400 products in total. 

And below are some of the products that are on demo on the day of the launch.

Hurom Slow Juicer – RM1449 

One of the best seller item in Astro Go Shop! Even when I watched the demonstration at the event I was really tempted to buy! Some more 0% EPP available for this!

Steam Q Iron– RM199

Cheong Kwan Jang Korean Red Ginseng Extract Liquid imported from South Korea – RM328

Lexpa Fitness Bike – RM599

Laneige BB Cushion 

Group picture of the Astro Go Shop representatives, Go Shop ambassadors and hosts!

K-pop & Battleground performing for the event 

The Malaysian retail market is forecast to grow 44% from RM111 billion today to RM160 billion in 2020, and the non-store retail sector is estimated to grow at 20% CAGR (Compound Annual Growth Rate) and is estimated to be worth RM3.6 billion by 2020 (source: AT Kearney, 2012). Hence this is the right time for Astro to launch Go Shop! 

Now with the hazy weather, it’s better to stay indoors. But that does not stop you from shopping because you can shop anytime, anywhere with Astro Go Shop! 

For more information, visit

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